Bluesky reaches 30 million members, are you excited, or not?
6 February 2025
Social media and micro-blogging platform Bluesky passed the thirty-million member mark last week. It must be an exciting time for the Bluesky founders and backers. Exciting also for members who had been looking for an alternative to the likes of Twitter/X. I say this as one of the earlier members of Twitter, which I originally signed up for in 2007 I think. At that point though, Twitter was one of a kind; it was the first of its kind. It would spawn numerous competitors, including Plurk, and Identi.ca, though few struggled to gain traction. By the end of 2009, after being online four years, with about twenty-six million members, Twitter was the place to be.
Up until that point, I’d met close to one-thousand people, many of whom knew of me through this website. But a lot were people who’d just stumbled upon my account, and wanted to connect. Here was a place that was one, big, on-going, conversation. Making Twitter friends was easy in those early days (I could say the same about blogging). Twitter seemed like a big old friendly village. But once sky-rocketing growth came — something founders and backers has been eagerly anticipating — things began to change. And that was good. For some. Good, for instance, for the Twitter gurus, those taking it upon themselves to educate the rest of us about the “correct way” to use Twitter.
And of course of influencers. I’m not exactly sure when either arrived en masse, but I’d say many had made their presence felt by 2010. I think that’s when I began to lose interest in the platform: it’d become too much noise, and not enough signal. Having said that, I kept my account going, ticking over, for another decade, then some. But Twitter was no longer that big old friendly village. And nor, of course, could it stay that way. The platform had to grow, and begin making a return for its backers. Some of the people I followed, and who followed me, became gurus and influencers. Some became both. But by then, I wasn’t really interested in them.
I’d been using Twitter for three or four years, I didn’t need someone lecturing me, especially someone who’d spent less time on the platform than I had. As for the influencers, little of what they said meant much to me. But as a platform, Twitter had matured. It was no longer the exciting, pioneering, experience it had once been. I might — if I were more of a social media power user — call Bluesky exciting, but I could never describe it as pioneering. Twitter, for better or worse, is/was the only micro-blogging slash social media platform to stake that claim. Everything else now, like it or lump it, is a case of been there, done that.
Twitter opened up the frontier, blazed the trail. Kind of like the Telegraph Road, no? Twitter built the cities and the roads between them. Bluesky, Mastodon, and whatever else, may be new, relatively new, but they are picking up were Twitter left off. Micro-blogging slash social media platforms are no longer the undiscovered country. I don’t mean to run down Bluesky in particular. Thirty-million members in two years is impressive. But I dare say there are a few gurus and influencers among that number. Maybe too many, all bringing with them more noise, and less signal. It’s enough to make me fear we’re seeing an early-stage re-run of late-stage Twitter.
I might be a member of Bluesky, and Mastodon, but late-stage Twitter is not something I want to see a repeat of. Give me, I say, a tried and true, though hardly new, personal website, any day.
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