The changing political landscape in Australia, and the world
30 November 2007
The defeat of the Liberal/National coalition Government in last Saturday’s federal election in Australia could herald an upheaval in the political landscape, not only locally, but globally, says Steve Biddulph, writing for The Sydney Morning Herald:
We are so conditioned to the idea that two main parties define politics, we even call them left and right as if they were parts of our body. But parties spring up in response to the primary tensions in a certain time and place. In the 20th century that polarisation was capital versus labour.
A century earlier, before even the idea of power among the working poor, politics was aristocrats versus tradesmen, the growing middle class of shopkeepers and artisans that formed the basis of the Tories.
It’s no longer the workers against the bosses though.
The issue of the future, coming down on us now like a steam train, is of course the environment, the double hammer blows of climate change and peak oil. Energy, weather and human misery are the factors that will define our lives for decades to come. You can cancel your newspaper, those are the only four words you need to know.
But that’s not the end of it.
For two years now the best predictions have been that the subprime meltdown would act as merely the detonator of a much larger explosive charge created long ago by US consumer debt, concealed by Chinese and Arab investment in keeping that great hungry maw that is America sucking in what it could not begin to pay for.
The avalanche-like fall of US house prices will be closely followed by the same in linked economies worldwide, and presage a harsh and very different world than the one we have lived in.
In a nutshell then:
In short, the party is over. We are a civilisation in collapse.
Earlier this year, former Labor leader, Kim Beazley, who incidentally has just been appointed professor of politics and international relations at the University of Western Australia, predicted the party that lost last weekend’s federal election faced political oblivion in Australia.
“If the Labor Party is not able to get in there and change [the current] industrial laws, the whole character of working Australia will change substantially, and to the Labor Party’s detriment.”
The Liberal party’s position being equally as serious.
If Mr Howard lost, “there is a serious question mark over the future of the Liberal Party”. Labor would win the NSW election in March and Mr Howard would remain the only governing Liberal. “After some years of Labor state governments, Liberal oppositions are still struggling to get a third of the seats in state parliaments.”
Mr Beazley noted the state Liberal branches were already in poor shape and if Mr Howard lost the election, the Liberals would not govern anywhere.
The next few years stand to keep political observers on their toes.
Originally published Friday 30 November 2007.
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How to blog for media snackers: serve bite-sized bits of information
31 October 2007
Chris Wilson, writing at Fresh Peel:
My generation is historically known for being addicted to bite-sized bits of information. The Internet hit schools right at the time we were enveloped in the core of our developmental learning. We quickly adapted and changed how we digested information, and schools in turn changed the way they taught. This was the beginning of the Media Snackers.
Wilson has some great tips for blogging with the attention-span-deprived generation in mind, in particular:
I try to keep my posts short.
… and something I’ve been dabbling with at disassociated recently, bite size blogging:
I break my posts up into little lists and bites so that they are easier to skim so readers can indulge themselves where they were interested.
Originally published Wednesday 31 October 2007, with subsequent revisions, updates to lapsed URLs, etc.
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A late evening visit to the Sacred Heart Monastery, Kensington, Sydney
26 September 2007
Skulking around the darkened grounds of monasteries isn’t exactly my idea of living it up on a Saturday evening, but there I was last weekend, up at the Sacred Heart Monastery in the Sydney suburb of Kensington, armed with my camera, looking for photo opportunities.
I’ve been intrigued for some time by a floodlit building I can see across the racecourse from my living room window, so finally decided to trace the spectacle to its source.
The jaunt had the hallmarks of a c-grade horror movie though. The overly quiet tree lined street the monastery is located on. The ground’s wrought iron gate complete with squeaky hinges. The dark, foreboding, stairs leading up to the front of the building. Who knew what might be lurking there in the deep, gloomy, shadows.
It’s in the name of art, I kept telling myself as I apprehensively ascended the stairs. Yet, I lived to blog about the experience…
Originally published Wednesday 26 September 2007, with subsequent revisions, updates to lapsed URLs, etc.
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Five Questions: Duncan Macleod, TV advert blogger
10 September 2007
Five Questions is where I talk to bloggers about their projects and some of the other things they are doing. I ask {Q}uestions, and hopefully get some {A}nswers.
TV ads: are they a necessary evil, an outright distraction, or do they make for useful intermission breaks? Not all TV ads are forgettable though, and some are almost an art form says Duncan Macleod who reviews TV ads for his blog TV Ad Land.
{Q} What prompted you to become a TV ad reviewer of all things?!
{A} I started Duncan’s TV Ad Land back in 2003 in response to requests at conferences for copies of TV ads I’d been using as illustrations. I was aware that passing around digital copies of the ads could be breaking copyright law and so undertook to show people where to find the ads on the internet for themselves.
I was already working on a blog focusing on my research on generational change and thought it might be an interesting side line. What started out as an occasional post on Blogger has turned into a domain name duncans.tv with five blogs, read by approximately 5000 people each day.
{Q} How much time a week would you spend doing research, and watching TV, for the blog?
{A} I do my research and writing for TV Ad Land in the evenings and the weekends. Ironically I don’t get to sit down and watch TV much — it’s going on in the background.
Most of my information comes from press releases, emails and other web sites. All up, counting the posts I write on TV ads, print ads, music videos, popular culture and faith, I spend between 10 and 20 hours a week blogging.
I maintain a few blogs in my work with the Uniting Church during work hours.
{Q} In your opinion what makes for an effective TV ad?
{A} I’m interested in the ads that tell a story, providing plot and characters, like the Ikea Tidy Up series. Even better are the campaigns that show some kind of character development, like the Geico Cavemen series that morphed into a television series.
And then there’s humour — the ones that don’t take themselves too seriously — like the Big Ad from Carlton Draught. Just like at the movies, music makes all the difference to the way we engage with the ad.
The recent Tooheys HarvesTed ad, in which a guy grows clones from his hair, puzzled a lot of people. But people were drawn back to the ad time and time again by the Yama Yama track.
{Q} What sort of things do you think ad makers should avoid doing when producing commercials?
{A} Effective creative teams have to work out how much information is required in the thirty seconds. Is the ad about developing interest, curiosity, loyalty, pride or love? Or is it about giving people facts and figures that they must remember?
There’s been a bit of debate over this question in relation to a recent ad for the Honda CRV in which a guy constantly changes clothes as he walks through a Sydney street. More and more we’re seeing TV ads that attract viewers to online sites that can provide the details required.
Another tension faced by advertising teams relates to irreverence. The Nandos Fix Patch and Gum ads struggled to win wide support when they showed a working mum using the fictitious nandos-fix patch and gum in a strip club before taking her family to Nandos.
The ads are funny, but have left a bad taste in the mouths of many parents I’ve spoken to. Very few people get the joke.
{Q} So are TV ads underrated creative genius, or merely a distraction TV viewers must tolerate?
{A} Some TV ads are appalling and deserve to be muted. They’re loud, hard sell and unimaginative. But we’re seeing the growth of the television commercial as an art form, a short form of the short film.
The only problem for the people behind the scenes is that they go uncredited. In most cases we’re not sure who the actors are.
As I research for Duncan’s TV Ad Land I try to tell the story of the people behind the scenes: creative directors, art directors, copywriters, film directors, producers, editors, directors of photography, visual and special effects teams, colourists, sound designers, composers and of course the actors.
Many of these people are involved in long form film work. The director of the movie Halo, (coming out in 2009) is Neill Blomkamp, known mostly for his TV ads for Nike (Evolution and Crab), Citroen Transformer, Gatorade Rain and Adidas Adicolor Yellow.
My challenge now is how to connect the popular culture angle back into my original work on generational values and spirituality.
When I talk to groups about Baby Boomers, Gen X and Gen Y I find the TV ads, print advertisements and music video are great illustrations, texts for discussion. The Virgin Blue Get What You Want in Todd’s Life provides a way to talk about the dominant culture of choice, change and variety.
My brief with the Uniting Church in Australia has included helping people explore what faith might mean in an environment driven by consumerism. Do we ignore the lessons of the advertising world and settle for poor marketing? I suggest not.
But at the same time it’s important not to be sucked into the danger of continually presenting faith as a product that can be bought now and discarded later.
Thanks Duncan!
Originally published Monday 10 September 2007.
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Going offline: a guerrilla marketing campaign for my website
16 August 2007
A few days ago I wrote about how I had been trying out a little bit of guerrilla marketing, as mentioned at ProBlogger.
As Darren says, guerrilla marketing campaigns may not result in great floods of traffic, but it can be fun having a bit of a dabble nonetheless.
For my part mounting such a “campaign” required very little “real” work, just a redeployment of some existing resources, and taking advantage of my close proximity to UNSW, one of Australia’s largest universities.
Here’s what I did.
First up I created some A4 flyers. The “hardest” part was preparing the flyer to print specifications… that is using CMYK colours (instead of RGB colours), and a resolution of 300 dpi instead of 72 dpi, the usual resolution of images served to the web.
This meant I had to draw a new heart shape from scratch, since nothing else I had would scale properly. While the bigger version turned out just a slight tad wonky, I was otherwise very happy with the flyer.
As you can see the flyers have convenient “tear off” tabs, so the thousands of interested flyer viewers can look up disassociated.com as soon as they reach a computer.
The next step was to arrange some business cards. I needed these anyway, but realised they could also play a part in my guerrilla marketing.
There are a few shops that allow you to design your own cards and then send them the artwork as a “pre press” file in PDF format, all for a relatively modest outlay.
The shrewd (ha, if I say so myself) design of these cards allows me to cut off my contact details while leaving the logo and truncated URL intact, which then forms a handy calling card.
If you happen to visit UNSW you may have already noticed some of these babies around the place…
As well as of course the flyer, which I placed on a couple of boards around the campus. When I checked back a day later, a number of the tear tabs had been torn off, so there had been some interest.
While it is difficult to gauge exactly what sort of response, in terms of traffic, this campaign had (I was checking my web stats for visitors from Sydney and/or UNSW servers arriving via “no referring link”), it was by no means overwhelming.
Still it was relatively simple to pull off, didn’t require huge resources of time or money, got me out of the house and away from the blog for awhile, plus gave me the chance to get back to UNSW and check out the campus again.
For some edgier examples of guerrilla marketing check out Web Urbanist, and if you’ve tried out any guerrilla, or off-line, marketing yourself please leave a comment and tell me what you did, and how it went.
Originally published Thursday 16 August 2007, with subsequent revisions, updates to lapsed URLs, etc.
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Spider-Man 3, a film by Sam Raimi, with Tobey Maguire, Kirsten Dunst
28 May 2007
I’d heard a lot about the third Spider-Man movie before I saw it, and not all of it was good. Terms such as “spider cheese”, and the like.
But this is the third and final instalment of the franchise as directed by Raimi Smith, and given he needed to tie up a few loose threads that have run through the series, I suppose some cheesiness can be forgiven.
Some things seemed a little rushed though (such as Harry’s turnaround). I still liked it. I don’t really like to say a movie was crap, but Spider-Man 3 wasn’t quite as fun as the previous two.
Originally published Monday 28 May 2007.
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The History Boys, a film by Nicholas Hytner, with Richard Griffiths
21 May 2007
While I enjoyed The History Boys, it wasn’t quite the hilt at the British class system, or epic struggle against the odds, sort of tale I had expected. It was more or less a fly-on-the-wall look at the lives of a group of gifted students who had the opportunity to gain places at two of England’s oldest, and most prestigious universities, Oxford and Cambridge.
I actually thought the epilogue like ending was the best part, a scene which kind of melded onto the end of a teacher’s funeral. Given the story was set in 1983— just fourteen years ago — this is one of the best “where are they now” sequences I have seen in a movie so far.
Originally published Monday 21 May 2007.
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Scoop, a film by Woody Allen, with Scarlett Johansen, Hugh Jackman
16 May 2007
Scoop is the latest Woody Allen production, and combines elements of his earlier work including Manhatten Murder Mystery, and the more recent Match Point, plus of course Scarlett Johansen. The result is a quirky, yet fun, murder whodunit set in London and the neighbouring Home Counties.
Allen plays a touring magician — who’s often surprised when a trick seems to work — who meets Sondra (Johansen), when she takes part in one of his shows. Together they find themselves trying to solve a murder, working only with scant clues supplied by a recently deceased journalist (Ian McShane), who has managed to return from the afterlife.
Fans of Allen’s trademark neurotic banter will not be disappointed.
Originally published Wednesday 16 May 2007.
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Bobby, a film by Emilio Estevez, with Anthony Hopkins, Demi Moore
14 May 2007
Bobby is a “what if” movie. What if Robert (Bobby) Kennedy had been elected president of the United States in 1968, as he seemed destined to be? What if he managed to stay in office for eight years, thus by-passing the Nixon era? What might the United States, and the world, be like today as a result of his influence? While the big picture is enthralling, the smaller one is no less so.
Bobby is a dramatization exploring the stories of some of staff and guests working, and staying, at the Ambassador Hotel, in Los Angeles, on 5 June 1968, the day Kennedy was killed. We also are left pondering “what ifs” of their lives. Kennedy is only seen in the movie by way of archival footage, but nonetheless makes the strongest screen impression.
Originally published Monday 14 May 2007.
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Progress? Coming soon, the disassociated WordPress blog
13 May 2007
The wordpressing (my new favourite word) of disassociated is well under way. It’ll be a while before anything happens though, as I’m trying to convert four years of static HTML file blog entries into a format I can upload to a WordPress database.
It’s not all cut and paste work. There’s quite a bit of formatting still to do. Redundant CSS styles and HTML tags need to be removed (to say nothing of dead links, but later for those), and there’s still the risk it won’t work. It should though.
As part of the redesign I have created (and uploaded) photos to a new-ish Flickr page, so go check it out. More photos will be added as I go. Bye for now…
Originally published Sunday 13 May 2007.
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