If social media was all you knew, would you start a blog?

7 February 2025

Tangentially related to yesterday’s post. This is something Jatan Mehta asked a few weeks ago. It’s an intriguing question. If social media platforms, Twitter/X, Instagram, etc, had remained as they started, maintaining chronological feeds, displaying content posted by accounts a member had chosen to follow in their feed, and keeping algorithms and political whims out of the mix, then no, maybe not.

As I wrote yesterday, I was there when (the original) Twitter landed. Quite a number of people who hitherto had been blogging, eventually went all in with the micro-blogging platform. It was just so much easier, plus no financial cost was involved. After a time, many of these people completely stopped posting content on their blogs, which all gradually disappeared as domain name registrations lapsed.

So it doesn’t entirely come down to come to the presence of social media, it comes down to what suits an individual. Maintaining a self-hosted website is more effort, but, to me, feels like second nature. Nevertheless, I still had a Twitter account, and even a Facebook page (it’s still there, somewhere), as having one for your brand was once a thing. However, I always regarded these social media presences as “out posts”.

They were extensions only of my online presence; not an integral part of it. Even back in 2008, there was the risk the service might shutdown abruptly, or the administrators might pull the plug on your account for whatever reason, without warning (or recourse). To some people, going “all in” on social media seemed foolhardy. Others were obviously prepared to take their chances, in exchange for the convenience the platforms offered.

But the social media platforms have changed a lot since 2008. All the more so in recent months. Being reliant on social media platforms has become a liability for some. Even the more “indie” platforms, such as Mastodon or Bluesky, are not, for various reasons, completely risk free either. The question then of starting a self-hosted blog, after being a lifelong social media user, now seems more a matter of necessity, rather than familiarity.