Showing all posts about web history

Yahoo, cornerstone of pre-2000 old web, is bouncing back

7 April 2026

Nilay Patel, writing for The Verge:

After a long series of mergers and spinouts and an extremely odd moment where it was part of Verizon, Yahoo is once again an independent, privately held company. And it has big properties in sports and finance, and, against all odds, email, where it’s growing with young people. Gen Z loves Yahoo Mail, people. You heard it here first.

If we want a return — at least in part — to the ethos of the so-called “old web”, a period — debatably — spanning the mid-nineties through to the advent of social media, circa 2008 or so, then Yahoo getting back on its feet is surely a prerequisite. It seems strange to think now, twenty-five plus years later, that prior to 2000, Yahoo’s search engine was just about the only player in town.

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