Showing all posts tagged: content production
29 March 2023
It’s been ten years since Philipp Dettmer founded educational science portal Kurzgesagt. To mark the milestone, their latest video looks at Kurzgesagt’s inner workings, and explores how the operation is financed. There may not be too much for science enthusiasts to take away, but this is invaluable learning for content producers.
Kurzgesagt charges nothing for people to access their content. Rather than imposing a paywall, they have developed other revenue streams, including a shop and sponsorships. Readers/viewers are not assailed with ads, or thoroughly annoying popup prompts to subscribe to newsletters, instead leaving the content to be enjoyed at leisure. This is the way to do it.
Thank you Kurzgesagt for the first ten years, and here’s to the next decade.
27 June 2022
Social networking service Twitter looks set to make the transition from microblogging platform to content creation platform, with the trailing of a new notes feature. Twitter notes — currently being tested by users in Canada, Ghana, Britain, and America — allows posts of up to two thousand five hundred words at a time to be written.
It reminds me a little of the notes feature Facebook used to offer, that I used early on, when I still used Facebook. It’s a smart move on Twitter’s part, as it stands to significantly increase engagement on the platform. Presently users need to direct followers to external resources, such as their blog, if they want them to read posts exceeding two hundred and eighty characters.
Writers who do not have a website of their own look to particularly benefit from the notes feature, should Twitter decide to roll it out.
12 April 2010
Independent online publishers, content producers, and bloggers, who are looking for a way to earn an income, or make money online, could do worse than take a few cues from Daring Fireball, the website of John Gruber, who lives and breathes all things Apple.
Daring Fireball serves over two million page views, and generates an estimated revenue of US$15-20,000 each month, making Gruber’s methods well worth scrutinising. Let’s find out how we, as independent content producers, can do likewise.
Become a member of a private advertising network
Members, who are admitted by invitation only, are required to display an image 120 by 90 pixels in size, and cannot carry any other forms of advertising on their website.
When you consider that 26 advertisers pay US$7900 per month, to advertise across 43 member sites though, the return, even allowing for The Deck’s cut, is going be very worthwhile.
Sell weekly sponsorship slots on your RSS feed
Gruber estimates that in excess of 150,000 readers (though the actual number is probably far higher) subscribe to Daring Fireball’s RSS feed, and this level of interest has allowed him to offer exclusive weekly sponsorship at US$3,500 a slot.
Do the maths there, that’s an income of US14,000 every four weeks, not bad at all for a one person operation.
A number of other high profile bloggers have attempted to monetise their RSS feeds, many of whom incidentally are members of “The Deck”, though very few have emulated Daring Fireball’s success.
Sell merchandise and website memberships
Daring Fireball offers readers the chance to become members for a cost of US$19 annually.
While membership isn’t worth much in itself though, aside from gaining access to a separate RSS feed which apparently includes a few extra items not published to the main feed, it is really a way for supporters of the site to make a contribution should they wish to.
T-shirts are also sold, they are usually made available once a year, and with a purchase comes an automatic one year membership.
The income from t-shirt sales and memberships, while handy, would be far less than that generated by “The Deck” membership and RSS sponsorships though.
Leverage your online profile to earn income offline
Someone with the high profile of John Gruber could probably do well on the speaking and appearance circuit, so there are definitely opportunities in that regard.
Don’t charge your readers a cent to access your website
Despite publishing one of the most highly regarded news and information resources of all things Apple and Mac, Daring Fireball does not charge the casual reader anything to visit the site.
Sure, the super-motivated can take out a US$19 annual membership, or buy a t-shirt, but there is no compulsion whatsoever to do so.
I want a piece of the action, what do I do next?
Who wouldn’t want to be an independent online content producer earning in the region of $20,000 a month? I’d happily settle for a quarter of that amount.
Without telling you how to go about it, I can say that there are two important things you need to do, and that both require inordinate amounts of time and effort.
One is always to work on boosting your profile (marketing and promotion), the other is producing quality, useful, content.
While nowhere near the traffic levels of Daring Fireball, it’s my thought that an independent online publisher could make a reasonable, self supporting, income from around 30,000 unique visitors a day.
At least it’s a nice round number to aim for.
Originally published Monday 12 April 2010.