Microsoft to pay some publishers for content used by AI agents

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Microsoft to pay some publishers for content used by AI agents

27 September 2025

Microsoft is reportedly discussing with select US publishers a pilot program for its so-called Publisher Content Marketplace, a system that pays publishers for their content when it gets used by AI products, starting with its own Copilot assistant.

It’s a step in the right direction, but a lot hangs on the word select. The suggestion here is the majority of publishers, particularly smaller ones, including bloggers, will be excluded. Even if their content has been scrapped, and is being used in AI products.

Answer engines: a new challenge for content writers, bloggers

25 September 2025

Press Gazette:

The biggest year-on-year declines were at Forbes (down 53% to 85.5 million visits — the steepest decline year on year for the second month in a row), Huffington Post (down 45% to 41.3 million), Business Insider (down 44% to 66.6 million), and News 18 (down 42% to 146.3 million). The Independent, CBC and Washington Post also closely followed with drops of 41% in year on year site visits.

Nearly all of the world’s top fifty English language websites have experienced declines in traffic, to greater or lesser degrees, in the last twelve months. Only one has bucked the trend, Substack, but I’m not sure that’s good news. But the reason for the sometimes sharp falls in visitors? AI overviews generated by many of the search engines, that’s what.

People searching for information online are increasingly satisfied with the AI generated summaries, that appear, as the first “result”, in response to a question they have. These overviews are created by drawing on webpages carrying relevant information, and spare search engines users from the need to visit said webpages.

It’s great for those looking for a quick answer to a query, provided of course the overview is accurate. It’s not so good for the people who wrote articles, or blog posts, that feed the AI generated overviews, as they no longer see a visit to their website. But this is the future of online search. Instead of search engines though, we will be using answer engines to source information.

In short, answer engines results will be similar to the AI overviews we see at present. Everything a searcher needs to know will be displayed in the result. There will be no need to visit individual webpages again.

From a content writer’s perspective, it can only be hoped answer engines will cite the sources used to concoct their response to a query. This for however many people who might still wish to verify the information provided by the answer engine, that is.

But not everyone writes content to be indexed by a search engine, and many actively prevent their websites from being looked at by the search engines. I get the feeling this may not be the case for answer engines though. Writers and bloggers are all too aware of AI scraper bots marauding their content, whether they like it or not, to train AI agents.

But going forward, this might be something content writers have to expect, accept even, it they want their work to be recognised. We can all see where this is going. The end of SEO, and the advent of — I don’t know — AEO, being Answer Engine Optimisation. Those wanting their content to be found by the answer engines are going to need to figure out how to optimise it thusly.

No doubt help will at be hand though. AEO experts and gurus will surely be among us soon, if they are not already. But that’s enough good news from me for one day.

Online freelance marketplace Fiverr aspires to be an ‘AI-first’ company

20 September 2025

Fiverr plans to layoff one third of its workforce in a bid to become an AI-first enterprise, says CEO Micha Kaufman. By swapping out people for AI technologies, the company will become leaner and faster, according to Kaufman. Time will tell.

As of late last year, Fiverr employed some seven-hundred-and-sixty people, meaning about two-hundred-and-fifty jobs are on the line. Kaufman flagged the move earlier this year, when he warned AI was coming for everyone’s jobs, including his.

Death by a thousand cuts: the AI scraper indexing one blog post at a time

16 September 2025

Like many online-publishers/bloggers, I’ve experienced significant surges of traffic caused by AI bots indexing — or whatever they do — thousands of pages at a time on my website.

I’m in two minds as to whether or not to block this activity, but it seems pointless as many crawlers disregard disallow requests. Besides, I can’t stop other entities, human or otherwise, accessing the content here, and doing what they will with it.

Once, way back in 2000, someone in New Zealand copied the entirely of the then disassociated website, republished it under the name disenfranchised or something, and called it their own work. I didn’t discover the reproduction by chance though. The responsible party emailed to tell me about it.

I wrote back (effectively) saying they should design their own website. disenfranchised, or whatever it was, vanished a few weeks later. I think they hoped I would write ceaselessly about the “rip-off” of my work, but I when I said no more, they found something else to do.

I know there are ways to make copying the contents of a website difficult, but anyone sufficiently motivated will figure out how to bypass those mechanisms.

At least someone liked what I did enough to want to copy it. I highly doubt though any crawlers gathering data for AI agents care whether what I do here is likeable or not. But what annoys me is the way the activities of this scraper are distorting my web analytics (not Google) data.

Yes, you can help yourself to the content here, just don’t mess with my web stats.

Of course, I know web analytics are by no means an exacting science, but they do highlight trends. Somehow my morning online routine would not be the same if I decided to ditch analytics. Besides my stats app holds near on twenty-years worth of data, so there is also the history aspect.

To complicate matters, the scraper uses a different IP address on every single visit, meaning I can’t simply add an ignore tag to one IP, or a range, to keep visits off the analytics app data.

Subsequently, their visits appear to originate from a different town/city, but in the same country (a populous nation in east Asia). There is also no rhyme or reason to the maybe twenty to thirty pages they visit daily. One minute it is a years old post, the next something far more recent.

As the crawler did not snatch up several thousand post in one fell swoop, it will doubtless be active for sometime to come. In the meantime I’ll make the most of thinking my website is ever so slightly more popular than usual, since there’s not much else to do.

We must not let AI agents scare us off using em dashes in our writing

11 September 2025

Michael Bassili:

I really miss using em dashes in my writing. Ever since content creators started using ChatGPT to help (or supplement) their writing, em dashes have become indicators of AI use.

Something is really wrong — seriously — when people feel they have to stop using certain punctuation marks for fear of their work being considered to be generated by an AI agent.

I’m a prolific user of em dashes — as I’ve said before — and have no intention of doing away with them just because AI agents have the good sense to include em dashes in their output.

Getting a Linux laptop to work with some help from Claude

10 September 2025

Vinay Keerth was able to sort out a range of problems after installing Linux Mint (LM) on his laptop, when he asked AI agent Claude for help. It makes me wonder why I didn’t think of using AI to fix some of the — admittedly minor — niggles I’ve experienced with LM since migrating last year.

For instance, I couldn’t get my laptop to suspend (sleep/hibernate) when I closed the lid, something the previous OS did without missing a beat. For a time though, in closing the lid, I assumed the laptop had gone into suspend mode, only to discover on opening it hours later that the battery was drained, and the laptop had shut off.

I worked around that problem by setting up a launcher, in the form of a desktop icon. To suspend my laptop I simply double click the launcher icon, then close the lid. The laptop usually runs for two to three weeks between reboots now.

The old OS could go for longer though. I don’t know what it is with LM, but after about three weeks maximum it just wants to reboot, and crashes, just as I open the laptop lid to resume a session. Maybe this is something I could get Claude’s help with.

But I don’t mind going through the crash/reboot sequence every few weeks anyway, as it gives me the chance to run system and software updates, some of which require a restart.

The only other niggle of note is setting time outs when the laptop is inactive. These can vary depending on whether the device is plugged into a power point, or running on battery. Despite setting the inactive period to thirty-minutes for either source, through the Power Management (PM) control, the screen locks after only ten minutes of inactivity.

Clearly some other setting somewhere is overriding the PM timeout values, so I’ll be seeing what suggestions Claude can make there.

Are fears of AI caused mass job losses founded or exaggerated?

22 August 2025

California based cybersecurity professional Daniel Miessler is concerned AI technologies might result in large scale job losses:

These are people who’ve been making over $100-200K in tech or tech-adjacent for over a decade. And they can’t find work. I mean they can barely get interviews. And when I say a ton, I mean multiple dozen that I either know or I’m one degree separated from. And again, these are not low-skill people. They’re legit professionals that have never in their life had trouble finding or maintaining work.

What Miessler reports is based on anecdotal evidence, but I’ve heard similar stories — likewise anecdata — locally (NSW, Australia).

On the flip side, Sheryl Estrada, writing for Yahoo Finance, citing recent MIT research, says only a handful of companies have been able to effectively integrate AI technologies into their operations:

But for 95% of companies in the dataset, generative AI implementation is falling short. The core issue? Not the quality of the AI models, but the “learning gap” for both tools and organizations. While executives often blame regulation or model performance, MIT’s research points to flawed enterprise integration. Generic tools like ChatGPT excel for individuals because of their flexibility, but they stall in enterprise use since they don’t learn from or adapt to workflows […].

Meanwhile Meta (owner of Facebook and Instagram) has paused recruiting for its super intelligence division. This after offering one new hire a one and a half billion dollar salary (over four years).

This might not of course mean anything other than perhaps Meta coming to the realisation it is spending money it doesn’t have. As to the wider question of the threat posed to jobs by AI, I think the jury is still out. No one is, as yet, exactly sure what the impact will be.

What if the dead do not want live in the eternal AI afterlife?

16 August 2025

Family members should have the ability to prevent the creation of AI generated likenesses of deceased relatives, says American legal scholar Victoria Haneman.

“Digital resurrection by or through AI requires the personal data of the deceased, and the amount of data that we are storing online is increasing exponentially with each passing year,” Haneman wrote.

Here’s something else to think about. I’m not sure if there are laws in any jurisdiction that cover this sort of situation.

The work of dredger boat operators is safe from AI technologies

12 August 2025

Writers, authors, proof readers, news analysts, reporters, journalists, and editors, are among occupations Microsoft sees as being vulnerable to AI technologies. A blogger, by the way, is each and every of those roles.

But that’s not all. Web designers, interpreters, historians, and political scientists, are in danger. Mathematicians even. The threat isn’t restricted to what might be called desk-bound occupations either. The roles of customer service reps, hosts, models, and telemarketers, are also on the line.

But there are some professions safe from AI (for now). These include hospital orderlies, motorboat operators, floor sanders, water treatment plant workers, and dredge operators.

Dredger boats often trawl through the waters of the lakes near where we stay on the NSW Central Coast. I was watching one such vessel earlier this year, and, ironically, speculated how the work could be carried out by an AI agent of some sort.

A sophisticated under water camera and sonar array, was part of what came to mind. Instead, it looks like the dredger boat crews will be with us for some time to come.

Do not vibe code your apps, hire an expert Fiverr developer instead

4 August 2025

Online freelance marketplace Fiverr has released a video lampooning vibe coding.

Don’t leave your app development needs in the hands of a programmer who uses AI agents to produce software, hire one of our experts instead, seems to be the suggestion. One of course assumes the Fiverr expert you hire to build your app isn’t a vibe coder themselves.

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