Markdown does not belong to John Gruber, it belongs to everyone

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Markdown does not belong to John Gruber, it belongs to everyone

12 January 2026

The trillion-dollar AI industry’s system for controlling their most advanced platforms is a plain text format one guy made up for his blog and then bounced off of a 17-year-old kid before sharing it with the world for free. You’re welcome, Time Magazine’s people of the year, The Architects of AI. Their achievement is every bit as impressive as yours.

I’ve never used Markdown, created by John Gruber, aided by the late Aaron Swartz, in 2004, I still add the Markup included in my web writing either through copy and paste, or manually.

That’s the former web designer in me talking. If I want to add, say, bold formatting to some text, how hard is it to type out the <strong> tag, and </strong> to close it again?

Of course, I can see how much easier it would be to type **bold** using Markdown instead, if I wanted to apply bold formatting somewhere. But the real story is just how widely used the formatting tool has become since Gruber released it twenty-two years ago.

I don’t really mean to say “Markdown does not belong to John Gruber, it belongs to everyone”, but that seems to be what has happened.

Large Language Models and Artificial Intelligence in 2025

5 January 2026

Simon Willison’s third annual review of the AI space, for last year. I read someone saying somewhere that Willison has become expert in AI and LLM since ChatGPT arrived in late 2022.

He’s not the only one (obviously), but in late 2022 and early 2023 I was having conversations with people about ChatGPT and AI. At the time a number of these people looked at me blankly. One said they kept hearing about ChatGPT, but knew little about it.

Fast forward three years, and two of these people — who knew next to nothing about the topic — went on to assume senior roles in their workplaces overseeing the development and deployment of AI technologies. Positions that didn’t exist in 2022.

Possibly I regret my decision to remain focused on writing copy, content, and maybe even blogging here, instead of somehow jumping on the AI train. But on the other hand, possibly I don’t.

Adam Mosseri: the old, personal, Instagram feed is dead

5 January 2026

But that’s what Instagram’s (IG) owner wanted of course. Put another way, this means anyone using IG is expected to behave like an influencer, even if they only have a handful of followers.

The comment was made by Mosseri, Head of Meta owned IG, in a year-end presentation (Instagram link), a few days ago. That Mosseri didn’t label his thoughts Instagram Wrapped is a small mercy.

The IG leader also made the point that authenticity is becoming ever harder to gauge, on account of the proliferation of generative AI tools. It doesn’t matter that Meta is playing a part here, what’s important is ascertaining what content posted to IG is genuine, and what is AI generated.

This means more layers of verification, and not just for content, but users also. If that’s not for you, now’s a good time to jump ship. Provided you can establish a presence somewhere else.

But that’s not going to be most people. They have IG pages that their businesses and livelihoods depend upon, and have not realised just how, bit by bit, reliant they’ve become on the platform.

Hollywood creative group seeks responsible use of AI in filmmaking

24 December 2025

Actors, filmmakers, writers, and show runners, are among Hollywood creative professionals who have formed an industry group called the Creators Coalition on AI (CCAI), says Chris Gardner, writing for The Hollywood Reporter:

CCAI’s rallying cry states that the group is not against AI use in Hollywood — “this is not a full rejection of AI” — but rather a hope that all involved can commit to “responsible, human-centered innovation.” Per CCAI: “We believe humanity is creative enough to design a system that allows for the tech and creative industries to coordinate, collaborate and flourish but that will not happen by default. We must unite and push back against the current path and demand all parties come together to build a better system.”

The CCAI is not opposed to AI as such, but, long story short, wants to ensure the technologies are deployed in a “responsible” manner.

Firefox will give users the option to disable AI features

22 December 2025

From a post on the Firefox for Web Developers Mastodon account:

Something that hasn’t been made clear: Firefox will have an option to completely disable all AI features. We’ve been calling it the AI kill switch internally. I’m sure it’ll ship with a less murderous name, but that’s how seriously and absolutely we’re taking this.

There’s no escaping AI, and that may not always be a bad thing, but it seems inevitable that web browsers of the future will eventually be like Altas, the ChatGPT/OpenAI browser. I don’t however like the idea of taking an existing browser, and fitting it out with AI functionality, as Mozilla intends to do.

As I wrote about two months ago, if Mozilla wants to release an AI browser, it should be separate from the existing Firefox browser. If people want to use an AI-powered version of Firefox, fine, they can do so. But if people don’t want that, it shouldn’t be foisted upon them. That’s probably thinking that’s a tad too simplistic however. The AI “kill switch” it will have to be.

Copywriters who lost work to AI tell their stories

17 December 2025

Brian Merchant has been collecting stories from copywriters who have lost their jobs to AI powered technologies, as part of a series, AI Killed My Job, that he has been compiling this year.

I’m a writer. I’ll always be a writer when it comes to my off-hours creative pursuits, and I hope to eventually write what I’d like to write full-time. But I had been writing and editing corporate content for various companies for about a decade until spring 2023, when I was laid off from the small marketing startup I had been working at for about six months, along with most of my coworkers.

This is a constant worry to me, as a part time copywriter. To date the company I work for has succeeded in convincing clients that people are better at writing copy than AI is.

But how long that stays the case remains to be seen.

AI slop named word of 2025 by Macquarie Dictionary

29 November 2025

The Australian dictionary’s word of the year committee were scathing, to say the least, of their pick:

We understand now in 2025 what we mean by slop — AI generated slop, which lacks meaningful content or use. While in recent years we’ve learnt to become search engineers to find meaningful information, we now need to become prompt engineers in order to wade through the AI slop. Slop in this sense will be a robust addition to English for years to come. The question is, are the people ingesting and regurgitating this content soon to be called AI sloppers?

I’d hoped Macquarie Dictionary would make IndieWeb their word for 2025. Enshittification, by the way, was the 2024 word of the year.

Sam Altman, Jony Ive, tease arrival of their AI device

27 November 2025

Stevie Bonifield, writing for The Verge:

In an interview with Laurene Powell Jobs at Emerson Collective’s 2025 Demo Day, they [Altman and Ive] said they are currently prototyping the device, and when asked about a timeframe, Ive said it could arrive in “less than” two years.

We only have to wait another two years to see what this is all about. From what I can gather though — albeit as an armchair expert — we might see an AI powered powered device, possibly similar in appearance to a smartphone, but without a screen, that responds only to voice commands.

As to what actually eventuates, only time will tell.

ChatGPT to remove em-dashes from AI generated output if asked

17 November 2025

OpenAI CEO Sam Altman, posting on X:

If you tell ChatGPT not to use em-dashes in your custom instructions, it finally does what it’s supposed to do!

It finally does what it’s supposed to do.

Am I to think AI agents were not supposed to include em-dashes in their input (and here I go) — unless said use was grammatically correct — all along? Were agents initially supplied a list of punctuation marks and told they could be used as they saw fit?

In other words, quite indiscriminately?

How unfortunate to think poor training of agents in the correct use of em-dashes, and Oxford commas, has lead to the perception that any text containing them is AI generated.

Here’s hoping other AI companies follow ChatGPT’s lead, and the rest of us can resume using em-dashes, and other maligned punctuation marks, as intended.

‘AI Window’ lets Firefox users opt-in to Mozilla AI browser

15 November 2025

Elissa Welle, writing for The Verge, with some apparent clarification regarding Mozilla’s proposal to launch an AI browser:

AI Window will be one of three browsing experiences offered to Firefox users in addition to the private and classic windows.

Long time Firefox users were concerned Mozilla intended to turn the venerable (once venerable?) browser into a fully-powered AI app. It seems the browser manufacturer is attempting to assuage these fears by making it clear the AI Window feature will be opt-in, and the “classic”, AI free, version will continue to be available.

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