Why destroy Instagram when Meta could clone TikTok instead?

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Why destroy Instagram when Meta could clone TikTok instead?

22 September 2022

TikTok app on smartphone, photo by Antonbe

Image courtesy of Antonbe.

Why is Meta so intent on mutating photo-sharing app Instagram (IG) into their answer to riotously popular video-sharing service TikTok, when that obviously is not the answer?

Instagram and TikTok are fundamentally different, but Meta doesn’t seem to know that.

Why doesn’t Meta opt to reinvent the wheel instead? Why not simply build their own version of TikTok? With the design talent and engineering resources Mata have at their disposal, they could do so instantly. And by leveraging their almost three billion Facebook members, and over one billion IG users, it wouldn’t take long for a clone to achieve critical mass.

But Meta appears to be reluctant to foist another app on users. They are apparently already overloaded with the likes of Facebook, Messenger, WhatsApp, and of course, IG. Their only choice then is to butcher IG beyond recognition. Even if the reaction of IG users suggests that’s a bad idea.

How long will it take Meta to see the light here? Build your own standalone video-sharing service app which we can choose, or not choose, to use, and leave IG the way it was.

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social media, social networks, trends

Australian consumer watchdog to investigate Instagram

18 August 2022

Instagram’s recent efforts to mimic TikTok have not only angered users, but have also raised the hackles of the Australian Competition and Consumer Commission, who think the conduct of Instagram owner Meta might be stifling competition:

Australia’s consumer watchdog will examine whether social media behemoth Meta is throttling a potential competitor and entrenching its dominance by aping TikTok’s signature features on its own services, Facebook and Instagram. The next phase of the Australian Competition and Consumer Commission’s long-running digital platform services inquiry will also consider the reverse scenario: whether the emergence of new platforms such as Chinese-owned TikTok and daily post app BeReal is reducing Meta’s power.

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social media, social networks

Alternatives to Instagram: what about Flickr?

1 August 2022

Image courtesy of Pexels.

Has Instagram (IG) jumped the shark? You’d be forgiven for thinking as much, following the stir-up caused by the latest (in a long of line of) changes to the popular Facebook owned photo and video sharing service. Long story short, IG wants to become more like TikTok. Whether their users like it or not. If you’re a content creator, this might be good news. If you’re a user, maybe not so much, especially perhaps if you’ve been using IG since the early days.

The IG of 2011, when I joined, and the IG of 2022, are worlds apart. Checking my IG feed the other week, I couldn’t see a single photo from the people — many of whom I know personally — I follow. Instead the feed was littered with “recommendations”, content IG seems to think I “might like”. But reposted memes? Footage of some influencer I’ve never heard of walking into an elevator? Cats and dogs doing funny things? I wouldn’t mind, if I wanted to see that sort of “content”. Otherwise, no thanks.

After pressing many x buttons, and silencing one recommendation after another, some normality was restored to my IG feed. But to keep up with the people I choose to follow, I often need to go directly to their IG page to see their latest posts. In doing this, I’ve found photos I’d not seen earlier, when previously they’d appeared in the main feed.

But recommendations, intended to “help you discover new and interesting things on Instagram that you may not know exist”, are here to stay, says Adam Mosseri, Head of Instagram, at Facebook/Meta. Recommendations “help creators reach more people”, and making them part of the IG feed, rather than lurking behind the explore tab, is necessary as IG “needs to evolve because the world is changing quickly.”

Mosseri is correct. The world is changing quickly. Video sharing app TikTok is encroaching on IG’s market share. Quickly, I might add. And this calls for drastic action. The solution appears to be, if you can’t beat ’em, join ’em. Even if that means dragging a whole heap of IG users with no interest in TikTok, into a TikTok-like realm.

Accordingly, more video can be expected to feature in IG feeds, and precedence is now being given to creators, over users who just want to share photos with their friends. Like it or not, more content, in the form of recommendations, and other “interesting things”, you neither know nor care about, are coming your way.

That’s all well and good for the creators. Strictly speaking, I’m a creator. You wouldn’t be reading this if I wasn’t. But if you’re not an IG creator, and not interested in content from people you don’t know, what options do you have? If you’re looking elsewhere for an alternative free-of-cost, ease of use, IG copy, you’ll be disappointed. Even if an IG clone rose to prominence, it would likely follow IG’s path sooner or later. We might find a desert oasis far from the dark shadow IG casts, but not for long, alas.

Smartphone taking photo, by Yuliya Harbachova

Image courtesy of Yuliya Harbachova.

One possibility though may be Flickr, but there are a number of caveats.

Founded in 2004 by Stewart Butterfield and Caterina Fake, Flickr shared a trajectory similar to IG, being bought by a much larger company, Yahoo!, about a year after launching. One of the earliest online photo-sharing services, Flickr’s been around so long it pre-dates smartphones (as we know them) and smartphone apps. Like IG, the photos and videos you post to Flickr appear in a feed, which friends and followers can like and comment on. Unlike IG, you only see content from the people you chose to follow.

After early success though, Flickr suffered a near death experience several years ago. They were saved, virtually at the last minute, when California based image sharing company, SmugMug, bought them. Since then Flickr’s fortunes have been on the up. But does that make Flickr right for you?

For one thing, Flickr comes at a cost. While a free, ad supported tier, is available, members can only post two hundred photos or videos. To take advantage of Flickr’s full features, including, among other things, unlimited media uploads, you need a paid membership. A one-year plan costs about US$80. If you buy a two-year membership, the annual cost comes in at about US$72 per year. This works out to about US$1.45 a week, not even the price of a decent cup of coffee.

It’s worth noting the membership fee is not as expensive as it might seem. In a way, paid subscriptions can protect members. Should the company take a direction that upsets subscribers, they risk many leaving, and taking their money with them. Subscription free IG users meanwhile have no such leverage. You’re unlikely then to hear Flickr declaring the world is changing quickly, and they therefore must push tacky memes, and surely scintillating video clips of some self-indulgent influencer, upon you.

In that sense, Flickr is less a social network, and, while everyone is of course welcome, more a community of professional, and semi-serious amateur, photographers. Another difference is the size of the Flickr community compared to Instagram’s. IG is said to boast over a billion users. Short wonder content creators have an interest in the platform, and IG wishes to aggressively promote their work. Flickr, meanwhile, according to Photutorial, presently has 112 million members.

Chances are many people you know won’t be existing Flickr members, so you’d need to get your friends onboard, if you want to escape IG’s clutches. But if you’re looking for a place where you’ll only see content from people you chose, then Flickr might be worth taking a closer look at. Another option to consider is 500px. Like Flickr, it offers a free membership plan, allowing seven photos a week to be uploaded, to a maximum of two-thousand per account.

Independent self-publishing, or blogging, here to stay I’m afraid

16 February 2015

A prominent blogger, or independent self-publisher, if you will, decides to stop writing online, and next thing we’re hearing about the imminent demise of the medium.

Sure, Twitter, Instagram, YouTube, Medium, and the like, have all come along and splinted the domain of the blog/personal website. But, as a media property, or communications tool, a writer’s own website has one distinct advantage over many social media channels. It belongs to the writer, and not some other autarchic entity.

And so, to be clear, when I speak of the “blog” I am referring to a regularly-updated site that is owned-and-operated by an individual (there is, of course, the “group blog,” but it too has a clearly-defined set of authors). And there, in that definition, is the reason why, despite the great unbundling, the blog has not and will not die: it is the only communications tool, in contrast to every other social service, that is owned by the author; to say someone follows a blog is to say someone follows a person.

Originally published Monday 16 February 2015.

The Social Network film and what it says to bloggers, online publishers

28 December 2010

The Social Network was one of my favourite movies of 2010, needless to say it was something I looked at a couple of times. The story speaks volumes to entrepreneurs and geeks, and anyone who has an idea, or knows of one that could be improved, that others might find cool.

It was also a film, that through many of its lines, also spoke I thought, to bloggers and online publishers. While a lot of lines could be quoted in a variety of contexts, here are a few that I thought were especially relevant to writers working online.

I need to do something substantial in order to get the attention of the clubs.

The blogosphere has its own variation of the final clubs — the undergraduate social clubs of Harvard University — though such things don’t appeal to everyone… I don’t care to belong to a club that accepts people like me as members. In other words always do your own thing.

I shouldn’t have written that thing about the farm animals. That was stupid. But I was kidding for gods sakes. Doesn’t anybody have a sense of humor?

Humour is subjective… anyone who has been writing online for even a short period of time will appreciate this comment.

The internet’s not written in pencil. It’s written in ink.

Ain’t that the truth? Need I say more.

It won’t be finished. That’s the point. The way fashion’s never finished.

If you’re onto a good thing you’ll be doing far more than merely writing and posting articles.

We don’t even know what it is yet. We don’t know what it is. We don’t know what it can be. We don’t what it will be. We know that it is cool. That is a priceless asset I’m not giving up.

Never underestimate the value of cool in the rush to monetise, or turn a profit.

He was right. California’s the place we’ve gotta be.

You might already live in California, but that’s not the point, your blog could seriously take you places and you need to be ready to move with it.

We lived in farms, then we lived in cities, and now we’re gonna live on the internet!

I suspect bloggers and online publishers realised this well before Facebook came along.

Originally published Tuesday 28 December 2010, with subsequent revisions, updates to lapsed URLs, etc.

What might have happened if the internet was not invented?

1 March 2010

The other week, an article written in 1995 by Clifford Stoll who — in short — could see no future for the internet, resurfaced.

While events obviously took a different course, Stoll’s words started me wondering about a world without an internet, and what our lives in 2010 might be like in the absence of this “most trendy and oversold community”, as Stoll put it.

And faster than Marty McFly and Doc Brown can conjure up an alternative timeline, here we are, a day in my life, in an un-wired, web-less, 2010.

The day begins like this, as always…

I go down to my letter box. There are three letters, a bill, two magazines, and the daily newspaper. A prominently placed front-page article boasts of a circulation increase of 0.1%, according to the latest readership audit.

Over breakfast I continue scanning the paper. The music industry is on the war path. Again. They can’t seem to shut down the groups who are bootlegging albums, by burning them onto DVDs and then selling them for — quite literally — a song on the street.

Before settling into the day’s work I quickly reply to the letters I’ve received, this is a breeze since nowadays people mostly only write letters that are a paragraph or two long. And given they now only cost five cents to send, literally millions are exchanged daily in Australia.

Getting down to work, I need to do some research

I work from home as a freelance writer. I work for a number of what are called street magazines, which are independently produced publications.

Sometimes several people operate them, sometimes they are the work of one person, an editor, who also relies on contributions from freelance writers.

But more on street magazines later.

I work using a computerised pad like device about the size of an A4 sheet of paper. The top section has a screen, while the lower part has a keypad.

I can send output to either a printer, via fax (the Victorian age technology has really stood the test of time), or save it as a text file to a floppy disc, which I can courier to whomever I’m writing for.

I have two article deadlines in two days time, and will need to spend a couple of hours at the local library doing some research for them.

Some of those street magazines are quality rags

Some of the more popular publications do really well, and thanks to their numerous sponsors, turn out top-shelf editions each week.

People like Jason Kottke, Karen Cheng, John Gruber, and Duncan Macleod who runs a zine called The Inspiration Room, are considered some of the big names in street magazine publishing.

What makes one street magazine more popular than another? I have no idea really. Quality content for sure, but I think luck has a lot to do with it also. That hasn’t stopped a large number of hopefuls from publishing street magazines on how to publish street magazines though.

Clearly these sorts of publications don’t bother the established newspapers though, who are after all, boasting of increases in their readership.

Producing your own street magazine is also easy

Self publishing really caught on with the advent of photo-copy print machines, and because they are so cheap and easy to operate, they can be found in most corner stores, newsagents, and supermarkets.

The whole process is incredibly simple. You write content using your computer’s word-processor, and then, when finished, export the file to a floppy disc. Then it’s away to the nearest photo-copy print machine.

You simply insert the floppy disc in the yellow slot, select from a number of print-out (or publishing) options, insert some money, and a few minutes later you are a published author, proudly holding your paperback — which is usually A5 size by the way — in your hands.

Sites that offer photo-copy printing services also allow you to place your publications in vending shelves, for a small fee. Your readers can then come along and pick up your latest work.

Cafes, bars, cinemas, and even public transport services, also have distribution facilities, so publishers with good advertising revenue can afford to widely circulate their magazines.

Instead of Facebook and social networks

The way you meet people in this world is truly weird.

Case in point. I was just over at the supermarket when a girl smiled and waved at me. This puzzled me as she didn’t look familiar, so I asked if I knew her from somewhere. She looked perplexed. “I was just wondering if you wanted to be friends,” she said.

Maybe it was the way I was looking at her, as if she had stepped out of a flying saucer or some such.

“Well, what do you expect me to do? Send you a photo, a bio, and a list of my friends to you, or something? Come on, what sort of world do you think we live in? The Star Trek universe?”

We ended up shrugging at each other and went our separate ways.

Coffee meetings and face to face networking

Today is when the weekly writers coffee group meets. We get together every week to chat, network, and compare notes.

One guy there today was in a very excitable mood though, “you know, this is far more than people sitting in a cafe chatting, exchanging information and tips, it’s a… I don’t know, er, community network, a like, social network, you know?”

A social network? That sounds kind of cool. We all nodded meaningfully, and resumed our random chatter.

Instead of Twitter, micro-blogging, and text messaging

On returning home from the coffee group, there are a stack of “slips” in my letter box.

Slips are a micro revolution in what I call — for want of a better term — instant communication. Basically people can send 150 character messages to each other via the postal service.

In Australia for example you pay $100 a month and can send up to 500 slips. To send one you call the Post Office service centre, where a communications consultant transcribes your message, and then faxes it to the post office nearest to where the recipient lives.

Slips are delivered through out the day, though not so often in rural areas, by people who drive around in very distinct red and blue striped vans.

The big advantage of slips is in their brevity. People often can’t be bothered making a phone call or writing a letter, especially if they only want to tell their friends what they had for lunch or where they were at a certain time, so slips really took off.

Designed to be recycled, and printed on fax paper with a special ink that fades after a few days, they have also proved a boon for postal services worldwide as a result of their popularity.

Advertising is also carried on the back of slips, making the concept a veritable gold mine.

The future of the future is still televised

I watch as someone called Steve Jobs walks onto a stage at a trade show with a pad like device very similar to what I use. Except it has what Jobs’ refers to as a dongle attached to it.

The “dongle”, which is about the size of a packet of chewing gum, is a wireless transmitting device that allow computers to talk to each other, and also share information and files. It will change the very essence of our lives, Jobs says.

We’ll be able to buy music and movie files through the dongle somehow, publish street magazines “online”, and even meet people the same way. Yeah, right.

Quite a few people in the audience are clearly excited by what he is saying. But not me. Such a thing will never catch on.

I flick the TV off, and as I take delivery of the day’s last batch of slips, prepare to spend the rest of the evening reading through the growing pile of street magazines that I subscribe to.

An “online” world?

I couldn’t possibly imagine living in such a place. If you disagree though, please send me a slip or letter. Good night.

Originally published Monday 1 March 2010, with subsequent revisions, updates to lapsed URLs, etc.

Rebekah Horne of MySpace Australia, talks to Mike Walsh at Fourth Estate Domain

17 June 2009

Rebekah Horne is the Australian head of MySpace, and Vice President of Fox Interactive Media. She also oversees the IGN, Rotten Tomatoes, and Ask Men websites.

Last night she spoke to Mike Walsh as part of the Fourth Estate Domain On the Couch interview series, in Sydney. Here’s some of what we heard.

Yes, Horne has a MySpace profile, and refers to social networking rival, Facebook, as “the other site”, or “F Book”…
78 per cent of the MySpace audience in Australia is 18 or over.
MySpace memberships grew six per cent in March compared with 3.6 per cent growth for Facebook.
There are some 40,000 Australian bands on MySpace, both signed and unsigned acts.
MySpace widget, or application, developers have been guaranteed recompense for their work, being the revenue generated from ads associated with their widget.
Australia is a great market for creative content producers, but producing a video series for Web TV, such as quarterlife, is still expensive, and it can cost in the order of $200,000 to produce a series of three to five minute “webisodes”.
The recently launched MySpace TV is interested in hearing from creative content producers who have ideas.
MySpace Mobile is “going gangbusters” receiving two million page impressions out of a total of one billion impressions for mobile.
PlayStation Portable is the most popular device used to access MySpace Mobile.

Originally published Wednesday 17 June 2009, with subsequent revisions, updates to lapsed URLs, etc.

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