X has abandoned the Twitter brand, Operation Bluebird wants to own it

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X has abandoned the Twitter brand, Operation Bluebird wants to own it

13 December 2025

An American startup called Operation Bluebird is hoping to take ownership of the defunct Twitter name, the term “tweet”, and famous blue bird logo, and relaunch Twitter anew. Operation Bluebird’s backers believe the old micro-blogging service can be restored to its former glory, and revive the “town square” the old Twitter once, for a time, gave the web.

I like the idea, but how feasible is it? Just crazy enough that it might work?

While X no longer uses the Twitter branding, they would still own it, despite Operation Bluebird’s claims it has been “abandoned”. I somehow doubt the present owner, Elon Musk, of what was once Twitter, X, sees things that way though. He would expect to see a very generous offer, before even beginning to consider parting with the Twitter branding.

It will be a hard sell, or a hard buy. Twitter branding aside, Musk believed as the buyer of Twitter, he also owned the micro-blogging concept. When Threads launched in 2023, Musk threatened to sue Meta, claiming Threads was a copy of X. Little came of that, but it says a lot about Musk’s resolve.

Selling the Twitter branding to someone who wants to establish a direct competitor to X, doesn’t seem like the sort of thing anyone would do, let alone Musk. But Musk has given X its own, quite distinct, identity. Everyone knows who owns X, and what it is about. It almost seems there could be little confusion if a new version of Twitter were launched, so entrenched is X as a brand.

Musk bought Twitter three years ago, but it seems like a lifetime ago. X is X now. It is no longer the old Twitter. Still, Operation Bluebird must have some idea of what they’re up against. Yet they think there’s a chance of success, taking control of the Twitter branding, as fanciful as it might seem.

Still, I’ve requested my preferred username (you’ll never guess…), and would be keen to be involved in the new Twitter if it ever happened. Twitter, to me, seemed to be the ideal accompaniment to a blog. It was a great place to go and mingle with others with similar interests. Town square, indeed.

It was neither too much, nor too little.

To my mind, nothing else was needed. I once set up a Facebook page for disassociated, but could never get enthusiastic about it. Ditto the prospect of having presences on the likes of YouTube, Reddit, Instagram, Linkedin, and Pinterest. That was like five places too many to be spread across. Plus none of then were particularly relevant to a site like mine.

Despite having my fingers crossed for Operation Bluebird, I still can’t help feeling that the “Twitter moment” in general is gone, as exciting as bringing back the early Twitter is. It seems like the micro-blogging site was part of a web that no longer exists. While Mastodon and Bluesky are fine latter-day variants, they’re not what Twitter was.

So I wonder: could (new) Twitter, were it ever to eventuate, ever be what old Twitter was?

Australian social media ban, day one: so far I have not been carded

11 December 2025

Not that I’m under the age of sixteen of course.

But say what you will about it, the social media ban for Australians under the age of sixteen is now in force. Already some of those effected are claiming to have circumvented the restrictions. That shouldn’t surprise anyone.

If anyone’s gong to figure out how to do something they shouldn’t be doing, it’ll be teenagers.

Going around the socials, I’ve so far noticed little difference to anything. I logged into Instagram, Threads, and Facebook without incident. That shouldn’t surprise anyone. As Cam Wilson, writing for Crickey points out, “they already know your age with some accuracy.”

Nothing to report with Mastodon to date. The only exception has been Bluesky, where I was asked to supply my date of birth, but not for proof. Bluesky advised though I might need to verify my age to access certain features. I imagine that refers to content that might be deemed for adults only.

But let’s see what happens in the coming days.

UPDATE: Australian journalist and pod-caster Stilgherrian, on Bluesky no less:

One correction. The teens can still *access* social media media to view things. They just can’t have accounts to be able to post or respond. They can’t have the social part of social media, just the media part.

Also noteworthy, I was able to locate his Bluesky post, and page, via a search engine query, on a device not logged into any social media accounts, on an Australian IP address. That’s a selective social media ban for sure.

The Australian social media ban is also a ban on education

11 December 2025

American economist Tyler Cowan writes about the educational impact the Australian social media ban for people under the age of sixteen could have:

YouTube in particular, and sometimes X, are among the very best ways to learn about the world. To the extent that the law is effectively enforced, targeting YouTube will have a terrible effect on youth science, and the ability of young scientists and founders to get their projects off the ground will take a huge and possibly fatal hit. If you are only allowed to learn from the internet at age 16, you are probably not ready for marvelous achievements at age 18 or perhaps not even at 20. The country may become more mediocre.

No one learns solely from school issue textbooks anymore. Obviously there’s a lot of content on YouTube (and elsewhere of course) that isn’t suitable for all ages (or any age for that matter), but there are some truly valuable resources.

Kurzgesagt, whose educational videos I often link to, is but one example.

Cowan’s full article can be read at The Free Press with an account.

The Australian social media ban may not achieve much

8 December 2025

Nathan Powell writing for Mumbrella :

A social media ban for under 16s will have six uncomfortable realities that policymakers will not tell you. But they matter, because they determine whether this decision actually protects young people, or simply creates new risks in new places.

This is the polarising issue in Australia in 2025. People are either ardently in favour of restricting social media access to people under the age of sixteen, while others think it’s a terrible idea.

Both sides have convincing arguments to support their view. I don’t need to be told there is a lot of rot on social media that no one at all should see.

I’ve been winding back my social media use. I removed the Facebook app from my smartphone a couple of months ago, and have barely missed it. I’m considering doing away with Threads. It becomes more like the present Twitter/X with each passing day.

Ditto Instagram. There I’d just login to the website every now and then to see what’s happening.

But it’s also known younger Australians, particularly those marginalised in some way, are able to seek support safely and privately through social media, something they’ll lose access to. There’s no doubt the ban is going to be to the detriment of some Australians under the age of sixteen.

What happened to Problogger and Darren Rowse?

8 December 2025

A reader contacted me a few days after I mentioned blogging resource Problogger, and founder Darren Rowse, in a recent post. They were wondering if I knew anything about what’s happened at the site, or to Rowse himself, as no new content seems to have been posted since June 2024.

For those coming in late, Problogger was, or still is, one of the preeminent blogging resource sites, helping people who want to make money from writing online. The publication was launched by Melbourne based Australian blogger Rowse in 2004.

Despite being dated June 2024 though, some of the recent Problogger posts were actually much older. A few I looked at had — judging by the age of the comments — been written in 2008, and were re-posts. Evergreen content. But there was nothing — as far as I could see — indicating the site was taking either a temporary break, or ceasing operation all together.

It seems odd that a website with the profile of Problogger would suddenly fall silent, for no apparent reason. Of course long running single author blogs take breaks now and again, whether for personal or family reasons, or because the writer simply wants some time out.

Publishing content regularly is no small ask, as anyone who does so will tell you.

A look at the Problogger open-to-all Facebook page likewise revealed nothing. The last entry there, as of the time I type, is dated December 2024. The Twitter/X page however is a little more active, the last post I saw there (login may be required to view) was dated 18 November 2025.

But a Twitter/X post made on 15 April 2024 seems to answer the question of what’s become of both Problogger and Rowse: he’s now a church pastor, or at least is part time. As Rowse points out though, this is not exactly a new role, and was something he was doing prior to launching Problogger over twenty years ago. This might be him going back to his roots, perhaps.

I’m not sure what this means for the future of the Problogger website, given Rowse doesn’t appear to have said anything one way or the other as yet. There are still plenty of blogging related posts on his Twitter/X page, which might suggest Problogger will be revived sometime in the future. But until something official is said, Problogger readers will have to wait and see what happens.

On the plus side, even though posting seems to have paused, the website remains online, and content is still there to access. While it’s not quite my thing, it would still be unfortunate if twenty-plus years of information were to be taken offline.

As an aside, I also found out Rowse has been exploring how AI can be of use to religious leaders (Threads post). This might be of interest to people curious as to how religion and AI can intersect.

Neocities, Nekoweb, bringing back the weird personal websites

4 December 2025

Neocities, kind of born out of the ashes of once popular personal website hosting service Geocities, and Nekoweb, are on a mission to restore weird personal websites.

With over one-point-three-million sites on their servers, Neocities, which was established in 2013, has made a substantial contribution. Nekoweb was founded last year, but has a growing membership.

Their goals are similar however, says Stevie Bonifield, writing for The Verge:

Across both, you’ll see a strange mix of old and new, like anti-AI webrings, a personal website in the style of the ’90s but themed around a Hobonichi Techo planner, or one website that’s an interactive re-creation of Windows 98. Even the demographics of the indie web are evidence of this — the community seems to skew young, largely under 30, so many of the people making these pages probably missed out on the original GeoCities (myself included).

Dave Winer: to comment on a blog you need to have a blog

1 December 2025

Dave Winer, an American software developer and blogger, is working on a blog discourse system. In short, this is a blog commenting system, allowing you to comment on someone’s else blog post, potentially this one you’re reading right now, but via your own blog or website:

The first thing to know is that all comments are blog posts. You write the comment on a blog that you own. And maybe that will be the only way anyone other than you will ever see it. But you don’t have to “go” to the blog to write the comment. You stay right where you are.

Presumably, if someone writes a comment, that is actually a post on their blog, in reply to something I’ve written here, I’m notified in some way. Further, I can then allow that comment/blog post to appear as a comment on my website, if I so decide. But there’s nothing new about writing responses to another person’s blog post, on your own blog.

Once upon a time, the only way to “comment” publicly on someone else’s blog post, or rather, an online journal entry, as they were once called, was to write a post on your website in response. This is because early blogs didn’t have commenting facilities. Back then, the tool closest to permitting any sort of on-site public interaction between website writers and visitors, were guestbooks.

But guestbooks — intended really only to allow visitors to leave brief, and usually complimentary messages — were hardly an appropriate forum for discussing blog posts, particularly if these conversations were in-depth and involved numerous participants. But unless a visitor told the writer about their post-in-response, just about the only way a writer might find out was through their referrer logs.

But writing blog posts as comments is a practice that has somewhat been revived by the IndieWeb/SmallWeb community. A blogger might respond to this post, on their website, using the title “Re: Dave Winer: to comment on a blog you need to have a blog”. They might also send a pingback, a webmention, or an email, advising me of their blog post.

Being able to reply to blog posts with comments though made for a convenient way to host a centralised discussion about an article, rather than having fragments of it scattered across the web. Centralisation can have some benefits. Readers no longer needed a website to respond to a blog post, and often only had to supply an email address, whether real or not, to air their thoughts.

And so the discussion flowed.

But we all know what happened next. Free-for-all commenting was a boon for spammers. Winer’s blog discourse system would create a hurdle for spammers, who likely would not have a website they could post comments to. Of course, serious comment spammers could setup a blog to publish their spam to, but perhaps the discourse system will have a way for dealing with that.

The blog discourse system also addresses another matter few people give much thought to: comment, and by definition content, ownership. Who “owns” a comment I leave on someone else’s blog? Me, or the website owner? If I append my name, I am identified as the writer — am I not? — and intellectual rights and what not, are mine, even though the publication is not.

Most likely that is the case. Perhaps though, somehow, someone with the same name as me, might claim the comment as theirs, particularly if they see some value in it. I don’t know how often that sort of thing happens, if at all, probably never, or incredibly rarely. But if my comments in reply to other people’s posts are published at my website, and then “syndicated” as an approved comment, the possibility of ownership conflict is removed.

What I wonder about though, is where do the comments I write, which are a response to a post on another person’s blog, end up on my website? Will these be funnelled into a separate content stream? I’m not sure I like the idea of comments intended for other blogs, featuring on the main feed of my blog, amongst my regular posts, even if I did compose the comments.

And will differing content management systems be able to talk each other? For instance will a comment-post made on a WordPress blog, post seamlessly onto, say, a Ghost blog? What of bona fide commenters who do not have blogs? Questions remain to be answered then. But I’m looking forward to finding out more about Winer’s discourse system, and seeing it in action.

Linux distribution Zorin OS downloads surge as Windows 10 support ends

27 November 2025

The manufacturers of Zorin OS, a Linux distribution, or operating system (OS), similar to Linux Mint, which I use, claim there have been nearly eight-hundred-thousand downloads from Windows devices in the last month. This approximately coincides with Microsoft effectively ceasing support for their popular Windows 10 OS for many users.

I’m not sure how many devices in the world are running Windows OS’s — a lot/too many — but it is encouraging to see so many people willing to break the Windows’ stranglehold and try something different, given migrating to an unfamiliar OS not always the easiest of steps to take.

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Linux, operating systems, technology

Sam Altman, Jony Ive, tease arrival of their AI device

27 November 2025

Stevie Bonifield, writing for The Verge:

In an interview with Laurene Powell Jobs at Emerson Collective’s 2025 Demo Day, they [Altman and Ive] said they are currently prototyping the device, and when asked about a timeframe, Ive said it could arrive in “less than” two years.

We only have to wait another two years to see what this is all about. From what I can gather though — albeit as an armchair expert — we might see an AI powered powered device, possibly similar in appearance to a smartphone, but without a screen, that responds only to voice commands.

As to what actually eventuates, only time will tell.

Feeds and algorithms have freed us from personal websites

26 November 2025

For another point of view, sorry POV, which I suggest you should read in full, Germany based linguist and writer, Burk:

People stopped typing URLs. Entirely. No one goes to “juliawrites.com” anymore. They go to TikTok. Or Substack. Or Medium. Or Twitter. Or anything that has a feed and an algorithm.

Well most people stopped, obviously. But I still sometimes type “juliawrites.com”. And “TikTok.com/@juliawrites”. Rather than using the TikTok app (yet to install it), so I can see the page of the person I want to, instead of the algorithm serving up what it decides to.

Ditto “Instagram.com”, where the website trumps the app when it comes to user experience any day. I see only what I want to see. And then leave. I seldom go to Substack. I do look in on Twitter sometimes, and Medium, where I have an (unused) account, and read Burk’s article.

I don’t hear too many people saying they like algorithms, at least in a web content context.

But this is the web, and if you want to write something like that on your website, your Substack and/or Medium page, or that algorithm infested swamp that is the socials, you’re free to do so.

As for “forcing” readers to learn the “design quirks” of your personal website, you could always encourage them to subscribe to the RSS feed instead (even if it’s an algorithm-free feed).

Via Michael Gale, whose personal website is here.

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