Is home streaming films the new normal cinema experience?

Showing all posts about trends

Is home streaming films the new normal cinema experience?

11 October 2021

People watching a home streaming film, photo by Yousaf Bhutta

Life in this part of Australia, New South Wales, begins to return to some semblance of normal today. After months of lockdowns many residents will no longer be subjected to the restrictions they’ve become accustomed to recently. Cafes, bars, and cinemas are among a slew of businesses re-opening, which will be welcome news to many people.

While getting out to a cafe, and maybe a bar, is something I’ve been looking forward to, I’m not so sure about going back to the movies. And it’s not because of the possible risks of being seated in a confined space with several hundred people for two to three hours. If the past eighteen months has shown me anything, it is how convenient streaming films online is.

Home streaming films may not offer the big screen experience of a cinema, or the enjoyment of being out with other people, but it’s still going to be hard to walk away from. For one thing, you’re not bound to a schedule. If say you’re streaming the latest James Bond movie, the show starts exactly when it suits you, not someone else.

There’s also advantages I’d never thought of until we started streaming regularly. Unlimited pauses are one. Anything goes; there’s time to grab a snack, take a phone call, text someone, google a point of interest in the film that’s on, or tap in a few notes for the article I need to write for work tomorrow. And then there’s the in your own home comfort of the whole thing.

Imagine no inconsiderate fellow patrons, talking loudly, texting incessantly, scrolling their socials (with the screen set to maximum brightness of course), or making or taking phone calls mid-session without leaving the auditorium (I’ve seen it happen). And let’s not get started on noisy food wrappings, or people who don’t understand allocated seating.

Of course the comforts of our would-be home cinema causes me to feel some guilt. Staying home could have an impact on a cinema’s viability. Staff may have to be let go. Their bottom-line is still being affected even though I may be paying to watch films from said cinema’s stream service, but they’re missing out on my vital for them coffee and pop-corn purchases.

But who knows what might happen? In six months we may have traded the simple joys of watching movies at home for the big-screen, cinema auditorium extravaganza. Regardless, I think the post pandemic lockdown period will be pivotal for the cinema industry. And if the worst comes to the worst, it could be the home cinema will become a permanent feature after all.

RELATED CONTENT

film, movies, trends

All your emoji are belong to us

1 October 2021

Soon another thirty-seven new emojis will be available for use on your favourite oblong shaped device, says the Unicode Consortium. One, the melting face emoji, a representation of climate change, has quickly become a crowd favourite.

RELATED CONTENT

emoji, trends

How do bookshops stay in business in the e-book age?

21 September 2015

By rights bookshops should have long since ceased to exist. Swept aside by e-books, electronic publishing, and online communication, and square into the dustbin of history. Indeed by now these quaint shelf lined emporiums should only be recalled via dwindling references, solely in nostalgic exchanges between older and younger generations, about the way things once were.

But that’s not quite what has happened. Booksellers are still with us. And rather than going into retreat, some are expanding, and opening new shops even. For all their convenience then, why have bookworms refused to wholly embrace the electronic successors of the bound paper volume? So what is it that bookshops are doing today to prosper, and remain in business?

Rather than attempting to extract trade secrets, or delve through annual reports, I asked myself what I could learn from booksellers, simply by looking at the way they appear to be operating, on the basis I was going to open a shop. So consider this more of a thought experiment, and a series of deductions, rather than in-depth or scientific research.

Paperback is the new black

In order to broaden their customer base, booksellers have become more exclusive by making a concerted effort to appeal to a more select band of consumers. These are people who favour the paper over the electronic, and see the endangered species that is the paper book, as having a certain desirability. But that’s not the only way booksellers define customers.

Harry Hartog, a name that somehow sounds like it should be familiar, is very much the new kid on the block when it comes to bookshops, having only opened in Canberra last October, and then Bondi Junction, Sydney, last month. But they have no doubt as to who their clientele are, being a “shop for the adventurer, the student of life and the next generation of reader”.

That’s no shop, that’s a boutique

If shopping for books was ever a perfunctory task, and a visit to a bookshop was uninspiring, and something to be dreaded, it certainly isn’t anymore. It’s not as if buyers have to navigate bland rows of overladen shelves bleaching in the cold glow of harsh fluorescent lights. Indeed, a keen eye to aesthetics on the part of booksellers, has transformed book shopping in recent years.

It’s not just about books

Once upon a time a bookshop used to be just that, a bookshop. You may have been able to source items of stationery, and maybe there was a shelf or two bearing accessories of some sort, but that was it. Today booksellers stock just about anything you care to imagine, from chocolate, lamps, posters, ornaments, toys, board games, to DVDs, and more, but why should I go on?

Ariel Booksellers, in Paddington, Sydney is a case in point. Scan through some of the photos of their merchandise (Facebook page) and it becomes clear that booksellers are turning to diversification as a means of attracting, and retaining customers. Bookshops don\’t have to become one stop shops, but it can\’t be too bad for business to offer customers a few extra options.

Engaging customers

Social media, and the likes of Facebook, Twitter, and Instagram, are boons for contemporary bookshops. Here are platforms that allow them to quickly and readily connect with their customers, helping them maintain a vital edge. Online channels aren’t the only ways of fostering interaction though, and book launches, and community events, also play a role.

Small is better?

In the bookshop survival stakes, it might be thought the bigger operators have the upper hand, on account of being part of a wider chain, and the benefits that must bestow. Sadly, that’s not always the situation, as shop closures, some years ago, by high profile sellers such as Borders, and Angus and Robertson, illustrates. So if the big shops can’t make it, what hope do others have?

More than you might imagine. Smaller, independent, booksellers, especially owner operated stores, are probably more motivated to focus on their customers, and build up relationships, something that may not always be a priority for the bigger players. Buyers are also more likely to find staff at smaller shops better attuned to their interests, than they might elsewhere.

Electronic purveyors of paper

So far it’s been a case of the electronic supplanting the paper when it comes to books, but Sydney based bookseller Big Ego Books (Instagram page) have adopted another tack, they operate as an electronic, or online only, seller of paper books. Hardly ground-breaking, but perhaps their speciality, sourcing “rare and hard-to-find titles”, is. There’s market niche for you.

And there we have it…

Well, a few suggestions at least. I for one am not keen to see the end of bookshops, but it certainly looks like plenty are doing something right, so hopefully they’ll be with us for a long time to come. As to the notion of opening a bookshop, it could hardly be considered a lost cause, even if it might not be easy, but here at least are a few pieces of the puzzle.

Originally published Monday 21 September 2015, with subsequent revisions, updates to lapsed URLs, etc.

Independent self-publishing, or blogging, here to stay I’m afraid

16 February 2015

A prominent blogger, or independent self-publisher, if you will, decides to stop writing online, and next thing we’re hearing about the imminent demise of the medium.

Sure, Twitter, Instagram, YouTube, Medium, and the like, have all come along and splinted the domain of the blog/personal website. But, as a media property, or communications tool, a writer’s own website has one distinct advantage over many social media channels. It belongs to the writer, and not some other autarchic entity.

And so, to be clear, when I speak of the “blog” I am referring to a regularly-updated site that is owned-and-operated by an individual (there is, of course, the “group blog,” but it too has a clearly-defined set of authors). And there, in that definition, is the reason why, despite the great unbundling, the blog has not and will not die: it is the only communications tool, in contrast to every other social service, that is owned by the author; to say someone follows a blog is to say someone follows a person.

Originally published Monday 16 February 2015.

Artificial Intelligence, nothing to worry about, just yet anyway…

13 February 2015

Much is being said about artificial intelligence, or AI, and how AI powered entities stand ready to take over the world. Well, this might be a concern in the future.

But right now? Maybe not. That’s if Twitter page INTERESTING.JPG, “a smart computer looking at popular human images”, and the commentary it offers of the photos it sees, is anything to go by.

According to INTERESTING.JPG, this image is of a number of birds flying through the sky in front of a cliff. Mind you, INTERESTING.JPG can sometimes be on the mark, but not too often by the looks of it.

For now, at least, there’s not a whole lot to worry about…

Originally published Friday 13 February 2015.

Give up and ghost the host, leave a party without saying bye

10 July 2013

When it comes time to leave a social gathering, sometimes people simply drift out the door without saying a word. It’s bad form for sure, but dispensing with what feels like contrived pre-departure small talk, might make for a more graceful exit. It turns out though the practice is quite widespread. So much so, it has been given a name, and has become known as “ghosting”:

Goodbyes are, by their very nature, at least a mild bummer. They represent the waning of an evening or event. By the time we get to them, we’re often tired, drunk or both. The short-timer just wants to go home to bed, while the night owl would prefer not to acknowledge the growing lateness of the hour. These sorts of goodbyes inevitably devolve into awkward small talk that lasts too long and then peters out. We vow vaguely to meet again, then linger for a moment, thinking of something else we might say before the whole exchange fizzles and we shuffle apart. Repeat this several times, at a social outing delightfully filled with your acquaintances, and it starts to sap a not inconsiderable portion of that delight.

Context is everything of course. We’re talking large events here, not small, intimate, dinner parties. That said, how many people here have first hand experience of this? Of ghosting? Yep, as suspected… I see more than a few of you nodding your heads.

Originally published Wednesday 10 July 2013.

RELATED CONTENT

legacy, trends

Sugar and soy ruins perfectly good coffee say Sydney baristas

25 May 2011

Sydney baristas are increasingly calling the shots when it comes to brewing what they consider to be ideal coffee, by refusing to accommodate requests to add sugar, use skim (low fat) or soy milks, and decaffeinated coffee, or make brews “extra hot”, a dictate some customers describe as excessive:

Bar Italia in Leichardt is famous for its “No soy, no skim” stand. Customers have been known to storm out of Barefoot Coffee Traders in Manly which won’t do decaf or large cups. Kafenio Cafe in Cronulla declares: “No skim or babycinos … Don’t even ask!” “The guy behind the coffee machine … reminded me of the Soup Nazi off Seinfeld, but it wasn’t funny … get over the delicate genius syndrome,” said one Kafenio customer on online restaurant guide Eatability. Said another: “The barista refused three separate times to make the coffee that was ordered. If this was a hard order I would have understood but nowhere else [finds] a double shot 3/4 latte hard.”

Maybe the majority of coffee shop customers want full cream milk and caffeine brews, but the stance sounds harsh to me. What of the people with lactose intolerance? As for refusing to serve babycinos, that doesn’t seem too family-friendly to me.

Originally published Wednesday 25 May 2011.

RELATED CONTENT

coffee, legacy, trends

Book launch: Futuretainment by Mike Walsh, Sydney, 1 December 2009

2 December 2009

Last night Mike Walsh launched his new book Futuretainment – which looks at the future of media and marketing – at the Hotel CBD in Sydney. He spoke with technology journalist Brad Howarth, and offered a few of his insights into advertising and marketing, particularly in Asia, together with a couple of trend predictions for 2010.

People born after 1994 are digital “naturals”. They have never lived in a world without web browsers.
“Naturals” have never known a time when they cannot access decent content somewhere online.
Content producers and creators (copy-righters) such as musicians are effectively marketers.
Musicians, for example, encourage “content theft”… they don\’t make revenue from recorded music, that comes from sales of merchandise, live performances, etc.
Social networks drive TV programming. People increasingly watch what is forwarded to them (videos, links to videos).
Viewers are deciding what they will watch, not the TV networks.
How will content producers make money? Become a celebrity… cue Ashton Kutcher and his declaration to become “the next new-media mogul“.
Japan excels at producing content for mobile phones.
The Chinese know how to make money with social networks. QQ, a Chinese variation of Facebook, made US$1 billion last year.
In Korea people watch more TV shows on mobile phones than a television.
Digital consumers in Asia are generally very tech savvy, have access to unlimited bandwidth, and have little regard for copyright.
Ninety per cent of Chinese internet users have broadband, which is considerably faster than that available in Australia.
Augmented reality will put consumers in control by way of real time product and service reviews and critiques.

Originally published Wednesday 2 December 2009, with subsequent revisions, updates to lapsed URLs, etc.

Babies’ names are not carried far and wide by the internet

3 July 2009

Interesting premise, the rise of the internet, and even globalisation, has not quite created the global village that many people predicted it would.

At least this is the opinion of two researchers at the Hebrew University in Jerusalem, after studying names given to babies since 1995. They found naming trends tended to remain local rather global, despite the rise of email and the ability to spread ideas, and share information, quickly online.

The two researchers’ study of the spread of new names was prompted by their discovery that the relationship between the number of private e-mails sent in America and the distance between sender and recipient falls off far more steeply than they expected. People are overwhelmingly e-mailing others in the same city, rather than those far away.

Originally published Friday 3 July 2009.

RELATED CONTENT

legacy, technology, trends

Email is email, spam is spiced ham, talk is talk

2 February 2004

Bill Gates has unveiled a gallant plan to rid the world of email spam. A noble undertaking. I am not being sarcastic. I sincerely hope he succeeds. Especially as it is now estimated that half of all emails sent are unsolicited.

How annoying is it too see there are ten new messages in your in box, but nine turn out to be crap. But I suspect I am on the thin end of the spam email wedge. Some people receive way more.

Now there is a proposal to charge for each individual email sent. This charge, or e-stamp, may be as low as one cent per message. Not a lot, but it may be enough to deter the spammers who send out millions of messages, once they have to start paying for the privilege.

While it won’t stop the most determined or cashed up operators, it would make a welcome respite nevertheless. Many small spam operators would not only have to pay, but also make their identity known, in order to purchase e-stamps. This might be enough to see them give up.

That in turn would vastly reduce the amount of spam messages in the email system. So yes, bring it on, I say. I’m all in favour of the idea.

But a charge for email could have all sorts of intriguing ramifications. Take interoffice email messages, for example. Would they be chargeable as well? I certainly hope so. Working in an office — to my mind — is no fun at the best of times, but it gets worse when your manager and colleagues, who usually sit close by, communicate only by email. What’s with these people?

Can’t we just gather around and talk? Apparently not.

It would appear that it is far easier to correspond by email. Well maybe not for much longer. If it’s going to cost for each one liner that is dispatched to the next cubicle, we may be confronted with the prospect of a ban on interoffice email. How awful.

I’m not anti-email for work based communication though. Nothing of the sort. It is a vital tool in many situations. There is a time and a place though. Especially where distance is a factor.

My whole working relationship with some clients is purely email based. It’s of course an effective and economic method of communicating. The difference here being that they are often interstate (even overseas), and not just over the other side of a cubicle wall.

Originally published Monday 2 February 2004.

RELATED CONTENT

legacy, trends, work

newer posts »