Large Language Models and Artificial Intelligence in 2025

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Large Language Models and Artificial Intelligence in 2025

5 January 2026

Simon Willison’s third annual review of the AI space, for last year. I read someone saying somewhere that Willison has become expert in AI and LLM since ChatGPT arrived in late 2022.

He’s not the only one (obviously), but in late 2022 and early 2023 I was having conversations with people about ChatGPT and AI. At the time a number of these people looked at me blankly. One said they kept hearing about ChatGPT, but knew little about it.

Fast forward three years, and two of these people — who knew next to nothing about the topic — went on to assume senior roles in their workplaces overseeing the development and deployment of AI technologies. Positions that didn’t exist in 2022.

Possibly I regret my decision to remain focused on writing copy, content, and maybe even blogging here, instead of somehow jumping on the AI train. But on the other hand, possibly I don’t.

Adam Mosseri: the old, personal, Instagram feed is dead

5 January 2026

But that’s what Instagram’s (IG) owner wanted of course. Put another way, this means anyone using IG is expected to behave like an influencer, even if they only have a handful of followers.

The comment was made by Mosseri, Head of Meta owned IG, in a year-end presentation (Instagram link), a few days ago. That Mosseri didn’t label his thoughts Instagram Wrapped is a small mercy.

The IG leader also made the point that authenticity is becoming ever harder to gauge, on account of the proliferation of generative AI tools. It doesn’t matter that Meta is playing a part here, what’s important is ascertaining what content posted to IG is genuine, and what is AI generated.

This means more layers of verification, and not just for content, but users also. If that’s not for you, now’s a good time to jump ship. Provided you can establish a presence somewhere else.

But that’s not going to be most people. They have IG pages that their businesses and livelihoods depend upon, and have not realised just how, bit by bit, reliant they’ve become on the platform.

Firefox will give users the option to disable AI features

22 December 2025

From a post on the Firefox for Web Developers Mastodon account:

Something that hasn’t been made clear: Firefox will have an option to completely disable all AI features. We’ve been calling it the AI kill switch internally. I’m sure it’ll ship with a less murderous name, but that’s how seriously and absolutely we’re taking this.

There’s no escaping AI, and that may not always be a bad thing, but it seems inevitable that web browsers of the future will eventually be like Altas, the ChatGPT/OpenAI browser. I don’t however like the idea of taking an existing browser, and fitting it out with AI functionality, as Mozilla intends to do.

As I wrote about two months ago, if Mozilla wants to release an AI browser, it should be separate from the existing Firefox browser. If people want to use an AI-powered version of Firefox, fine, they can do so. But if people don’t want that, it shouldn’t be foisted upon them. That’s probably thinking that’s a tad too simplistic however. The AI “kill switch” it will have to be.

X moves to head-off claim on ‘abandoned’ Twitter branding

20 December 2025

Sarah Perez, writing for TechCrunch:

Elon Musk’s X is updating its Terms of Service to indicate it still lays claim to the “Twitter” trademark. The move to add this detail to the company’s terms follows an announcement from a Virginia-based startup, which recently filed an application to trademark the term “Twitter.”

No surprises there. Anyone hoping to obtain the rights to the Twitter trademark must know they face an uphill struggle to do so.

Mastodon members prefer Linux operating systems

17 December 2025

The poll will probably be closed by now, but New York City based software developer Rafael Pérez was asking other Mastodon users what their preferred non-work operating system (OS) was.

Perhaps it will come as no surprise to learn that GNU Linux or UNIX OS’s, were, as of the time I type, favoured by sixty-two percent of respondents. This from over seven-thousand-two-hundred votes.

I was among that number as Linux is both my work and non-work OS. Apple OS’s were enjoying nearly twenty-five percent of the vote, while Microsoft offerings were coming in a distant third.

Obviously a poll on conducted on a social network may not be one-hundred scientific, but I think it says a lot about the OS preference of Mastodon members.

Copywriters who lost work to AI tell their stories

17 December 2025

Brian Merchant has been collecting stories from copywriters who have lost their jobs to AI powered technologies, as part of a series, AI Killed My Job, that he has been compiling this year.

I’m a writer. I’ll always be a writer when it comes to my off-hours creative pursuits, and I hope to eventually write what I’d like to write full-time. But I had been writing and editing corporate content for various companies for about a decade until spring 2023, when I was laid off from the small marketing startup I had been working at for about six months, along with most of my coworkers.

This is a constant worry to me, as a part time copywriter. To date the company I work for has succeeded in convincing clients that people are better at writing copy than AI is.

But how long that stays the case remains to be seen.

Reddit: the Australian social media ban is unconstitutional, in a way

15 December 2025

Social news aggregator Reddit has filed a lawsuit in the High Court of Australia, claiming the ban preventing Australians aged under sixteen using social media intrudes on free political discourse.

The Australian Constitution does not protect free speech as such. In fact, the document seems more concerned with matters pertaining to the Australian government, parliament, and judiciary. However, in 1992, the High Court found that an implied freedom of political communication exists.

The thing is, the social media ban doesn’t curtail this freedom for young Australian as such, it merely means they have to find other channels to express themselves. A personal website, or blog, is of course an option. But let’s see what the High Court of Australia has to say about the Reddit filing.

X has abandoned the Twitter brand, Operation Bluebird wants to own it

13 December 2025

An American startup called Operation Bluebird is hoping to take ownership of the defunct Twitter name, the term “tweet”, and famous blue bird logo, and relaunch Twitter anew. Operation Bluebird’s backers believe the old micro-blogging service can be restored to its former glory, and revive the “town square” the old Twitter once, for a time, gave the web.

I like the idea, but how feasible is it? Just crazy enough that it might work?

While X no longer uses the Twitter branding, they would still own it, despite Operation Bluebird’s claims it has been “abandoned”. I somehow doubt the present owner, Elon Musk, of what was once Twitter, X, sees things that way though. He would expect to see a very generous offer, before even beginning to consider parting with the Twitter branding.

It will be a hard sell, or a hard buy. Twitter branding aside, Musk believed as the buyer of Twitter, he also owned the micro-blogging concept. When Threads launched in 2023, Musk threatened to sue Meta, claiming Threads was a copy of X. Little came of that, but it says a lot about Musk’s resolve.

Selling the Twitter branding to someone who wants to establish a direct competitor to X, doesn’t seem like the sort of thing anyone would do, let alone Musk. But Musk has given X its own, quite distinct, identity. Everyone knows who owns X, and what it is about. It almost seems there could be little confusion if a new version of Twitter were launched, so entrenched is X as a brand.

Musk bought Twitter three years ago, but it seems like a lifetime ago. X is X now. It is no longer the old Twitter. Still, Operation Bluebird must have some idea of what they’re up against. Yet they think there’s a chance of success, taking control of the Twitter branding, as fanciful as it might seem.

Still, I’ve requested my preferred username (you’ll never guess…), and would be keen to be involved in the new Twitter if it ever happened. Twitter, to me, seemed to be the ideal accompaniment to a blog. It was a great place to go and mingle with others with similar interests. Town square, indeed.

It was neither too much, nor too little.

To my mind, nothing else was needed. I once set up a Facebook page for disassociated, but could never get enthusiastic about it. Ditto the prospect of having presences on the likes of YouTube, Reddit, Instagram, Linkedin, and Pinterest. That was like five places too many to be spread across. Plus none of then were particularly relevant to a site like mine.

Despite having my fingers crossed for Operation Bluebird, I still can’t help feeling that the “Twitter moment” in general is gone, as exciting as bringing back the early Twitter is. It seems like the micro-blogging site was part of a web that no longer exists. While Mastodon and Bluesky are fine latter-day variants, they’re not what Twitter was.

So I wonder: could (new) Twitter, were it ever to eventuate, ever be what old Twitter was?

Australian social media ban, day one: so far I have not been carded

11 December 2025

Not that I’m under the age of sixteen of course.

But say what you will about it, the social media ban for Australians under the age of sixteen is now in force. Already some of those effected are claiming to have circumvented the restrictions. That shouldn’t surprise anyone.

If anyone’s gong to figure out how to do something they shouldn’t be doing, it’ll be teenagers.

Going around the socials, I’ve so far noticed little difference to anything. I logged into Instagram, Threads, and Facebook without incident. That shouldn’t surprise anyone. As Cam Wilson, writing for Crickey points out, “they already know your age with some accuracy.”

Nothing to report with Mastodon to date. The only exception has been Bluesky, where I was asked to supply my date of birth, but not for proof. Bluesky advised though I might need to verify my age to access certain features. I imagine that refers to content that might be deemed for adults only.

But let’s see what happens in the coming days.

UPDATE: Australian journalist and pod-caster Stilgherrian, on Bluesky no less:

One correction. The teens can still *access* social media media to view things. They just can’t have accounts to be able to post or respond. They can’t have the social part of social media, just the media part.

Also noteworthy, I was able to locate his Bluesky post, and page, via a search engine query, on a device not logged into any social media accounts, on an Australian IP address. That’s a selective social media ban for sure.

The Australian social media ban is also a ban on education

11 December 2025

American economist Tyler Cowan writes about the educational impact the Australian social media ban for people under the age of sixteen could have:

YouTube in particular, and sometimes X, are among the very best ways to learn about the world. To the extent that the law is effectively enforced, targeting YouTube will have a terrible effect on youth science, and the ability of young scientists and founders to get their projects off the ground will take a huge and possibly fatal hit. If you are only allowed to learn from the internet at age 16, you are probably not ready for marvelous achievements at age 18 or perhaps not even at 20. The country may become more mediocre.

No one learns solely from school issue textbooks anymore. Obviously there’s a lot of content on YouTube (and elsewhere of course) that isn’t suitable for all ages (or any age for that matter), but there are some truly valuable resources.

Kurzgesagt, whose educational videos I often link to, is but one example.

Cowan’s full article can be read at The Free Press with an account.

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