Independent publishers jeopardised by Google search changes

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Independent publishers jeopardised by Google search changes

8 April 2024

Google seems to have it in for small, and or independent publications and blogs… Google: whatever did we do to you?

Changes last month — known as core updates, which occur regularly — to the way the search giant indexes and ranks websites on search results, have seen scads of sites excluded from the listings. Google claimed one goal of recent core updates was to remove “low quality websites” from the rankings. This may have happened, but they’ve also taken out numerous sites publishing high quality content, in the process.

But some publishers found themselves out in the cold about six months ago, following the September 2023 core update. Retro Dodo, a UK based website that tests and reviews retro gaming products, has seen a sharp decline in traffic since then, something that threatens to wipe out the publication, according to Retro Dodo founder, Brandon Saltalamacchia:

Since September 2023, Google has hidden our site from millions of retro gamers, reducing our organic traffic and revenue by 85% and causing our business to be on the edge of going under.

Retro Dodo is not alone. HouseFresh, also based in Britain, is a publication assessing and writing about in-home air purifying products, has had the same experience. But that’s not all. HouseFresh has discovered that search results for the products they write about have been supplanted by lists compiled by other publishers, apparently based on recommendations supplied by people who have purchased the products in question.

There’s nothing wrong with user recommendations — many of us rely on them when considering a purchase — but the recommendations appearing in the search results suggest these products have been individually tested and reviewed by the publisher, when in fact they have not:

Savvy SEOs at big media publishers (or third-party vendors hired by them) realized that they could create pages for ‘best of’ product recommendations without the need to invest any time or effort in actually testing and reviewing the products first. So, they peppered their pages with references to a ‘rigorous testing process,’ their ‘lab team,’ subject matter experts ‘they collaborated with,’ and complicated methodologies that seem impressive at a cursory look.

This doesn’t look to me like low quality content has been removed from search results. And it’s only going to get worse. News broke recently of a deal between Google and news aggregation social network, Reddit, which will see Google granted access to Reddit’s content. This, we are told, will assist the search engine in the “training” of its AI models.

As if there’s not enough fluff in search results, it’s now going to be polluted with AI produced copy. Reddit is great when it comes to seeking out anecdotal information, or the opinions of others in regards to particular goods or services. Or to find out why the sirens of emergency service vehicles might be blaring in the neighbourhood. But as the basis of solid information for potential search query results? I’m not so sure.

There’s also the point that the Reddit members who wrote much of the content that’s being handed over to Google, will not see any recompense for their efforts. Unless perhaps they are, or will soon be, Reddit shareholders.

So what’s the way forward then for people simply seeking accurate information in response to a search engine query? There are of course alternatives, subscription search service Kagi being among them, but it seems to me many will stay with what they know.

And what’s the way forward for the small independent publishers, whose livelihoods have been impacted, by these recent changes? That’s not so clear at the moment. They might see some traffic from other search engines, and other channels, but hardly enough to keep their operations viable. One can only hope the big search players come to their senses, but that sadly seems like a big ask.

Pre-production expenses: cost accounting for sex and drugs

6 April 2024

In this case, pre-production expenses would appear to relate to the costs associated with procuring illicit drugs, and the services of sex workers.

The term came to light during proceedings in the Australian Federal Court last week, in the course of a defamation case between a former federal parliamentary staffer, and an Australian TV broadcaster.

With “pre-production expenses”, have we witnessed the coining of a new euphemism? One that means to ask someone else to reimburse the costs another person incurred while obtaining sex and drugs? I’m not sure it’s entirely new, however. It could be accounting departments have been using the phrase to classify certain expenses for some time.

Still, as a possibly somewhat new euphemism, pre-production expenses can take its place in the vernacular along with the likes of assorted other terms, including “friends with benefits”, “pre-loved”, “wardrobe malfunction”, “between jobs”, and of course, “cook the books”.

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current affairs, language, trends

Workers using cafes as offices may reduce their profitability

3 April 2024

Malcolm Knox, writing for The Sydney Morning Herald:

Then there are rents, insurance, equipment and other fixed costs. In a Sydney suburb near me, a new cafe is paying $5000 a week in rent. At $1000 per 7am-to-1pm shift, they need to be selling 300 coffees a day to make it worth their while. That’s nearly one a minute. They don’t often make money on food, which requires more infrastructure such as cooking, storing, plates and so on. It’s all down to their coffee price.

Cafes are a great stand-by for the WFH crowd, an office away from the home office. They’re somewhere to work, be in the company of others, while enjoying a coffee. Or two. Or three. In fact, the more the merrier, so far as the cafe is concerned.

But as much as I love the idea of working in a cafe, I do so infrequently. And then in short bursts — an hour tops — and I will buy at least one coffee and a cake — valued at maybe a little more than ten dollars — to make my stay at least partially worthwhile for the cafe. But even then, I’m short-changing the owners, as they’re hoping to earn closer to forty dollars an hour on the table I occupy.

Running a cafe you see, is an expensive undertaking, and WFH workers who buy a single cup of coffee, and expect to have the same table to themselves all day, are doing the cafe a distinct disservice. I’m fortunate to have a couple of hot-desk options if I don’t want to work at home, virtually negating the need to use a cafe, something I’m sure owners are grateful for. Instead, I’ll come by for a take-out coffee, and be on my way.

Apple cans electric car project, steps up focus on AI

29 February 2024

Mark Gurman, writing for Bloomberg:

Apple Inc. is canceling a decadelong effort to build an electric car, according to people with knowledge of the matter, abandoning one of the most ambitious projects in the history of the company.

Apple workers involved in the EV project will move to the artificial intelligence division (AI). I’m no expert in matters Apple, but the electric car project never seemed to feel quite right for the company.

The conduct of live music fans is just as bad as cinema-goers

25 September 2023

The recent, post pandemic lockdown, sometimes poor behaviour of film-goers has been the subject of some discussion recently. Many of the problems frustrated cinema patrons have reported stem largely from the gratuitous use of smartphones during screenings. It’s enough to make you want to stay at home and stream movies instead.

But bad, inconsiderate, audience conduct is not restricted to cinemas. The attitudes of live music fans likewise leaves much to be desired. Not only are gig-goers refusing to keep their smartphones in their pockets, they’ve also taken to throwing objects at the performers on stage. Both Taylor Swift and Harry Styles have been the target of audience-hurled projectiles, at recent shows.

But being a music show jerk is “on-trend”, says music critic Simon Price, writing for The Guardian:

I’ve been a music journalist since the mid-1980s, and one thing I can say with confidence is that people’s behaviour at gigs has become objectively and observably worse over time. These things used to be self-policing and there was an unwritten code. So, for example, if there’s a moshpit and someone falls, you stop and help them back up. If someone’s shorter than you and you’re blocking their view, you get out of their way. If you absolutely must get nearer to the stage, go round the side instead of barging through the middle. Most of these conventions simply fall under the catch-all rubric of Don’t Be a Selfish Idiot.

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film, music, smartphones, trends

Antarctica based scientists have developed their own accent

20 September 2023

A study of the accents of eleven scientists, originally from different regions and countries, who spent a winter together at an Antarctic base, found they had developed a new accent of their own:

In 2019, a team from the Ludwig Maximilian University of Munich studied the phonetic change in accents among 11 “winterers” recruited from the British Antarctic Survey. This included eight people born and raised in England (five in the south and three in the north), one person from the northwest US, another from Germany, and lastly an Icelandic person.

They recorded their voice at the beginning of the study, then made four more re-recordings at approximately six weekly intervals. During this time, they were working closely together, socializing with one another, and having limited contact with the outside world. Over the course of the stay, the researchers noticed significant changes in their accents.

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language, trends

Should we let micro-blogging fade away with Twitter?

19 September 2023

Threads. Mastodon. Bluesky. They’re among options for fans of micro-blogging who want to leave Twitter behind. But is seeking out alternatives to Twitter really the solution? American computer scientist and author Cal Newport, writing for The New Yorker, believes we should instead move on from what he sees as the flawed idea of a global conversation platform:

Fortunately, the original small community ethos of the early Internet seems to be mounting a comeback in forms like podcasting, e-mail newsletters, Discord groups, and TalkNats.com-style discussion sites—all of which can offer a more homegrown and personal variety of online interaction.

All day I dream about the Roman Empire, like many others

18 September 2023

All roads, even Roman roads, lead to TikTok. Take any topic, no matter how obscure, how antiquated, and the subject will, it seems, surface, eventually, on the FYP tab of the ubiquitous video sharing app.

Last week it was the turn of the Roman Empire to trend. The Roman Empire. Antiquated: for sure. Obscure: certainly not. But the talk of TikTok it was. This after women were prompted to ask the men they knew how often they thought about the Roman Empire.

Some of the responses indicated this happened often. Several times a day, in some cases, apparently. Not bad for an institution that hasn’t existed in any real form for centuries. I myself still think about the old empire from time to time. I spent time in Europe once, and often encountered its remnants, even though I did not (somehow) visit Italy.

As a boy I was fascinated, obsessed more likely, by Rome. History teachers at school taught us about the Empire’s contribution to the world we lived in today, a contribution that was quite significant. In a sense we live, to a degree, in a scion of Rome. Of course we therefore think about Rome often: it’s very much a part of the fabric of our lives, a point Tyler Cowan underlines at Marginal Revolution:

I travel in the former Roman empire fairly often, usually at least once a year. I see pseudo-Roman architecture almost every time I go to Washington, D.C., which is maybe once every two weeks. There is a copy of the new Ovid translation sitting in the kitchen, and it has been there for a few months because I do not currently have time to read it. I see periodic Twitter updates about a Nat Friedman-Daniel Gross AI project to read ancient Roman scrolls. Christian references to ancient Rome cross my path all the time. Does it count to see Roman numerals? To write the words “per se”? To notice it is the month of August?

But I was thinking about the old Empire just the other week. In particular, the story of a short story, titled Rome, Sweet Rome, written by American writer James Erwin. In 2011, Erwin briefly serialised a story about a unit of some two thousand United States Marines who find themselves transported two thousand years back in time.

The Marines turn up in Italy with all of their munitions and equipment. Rome, Sweet Rome speculates on the outcome of a battle between the Marines, and the legions of the Roman Empire. The result seems like a foregone conclusion until it is realised the Marines have no way of replenishing their arms. Once they fire their last bullet, they’re fighting the Romans with swords and spears.

It’s no surprise — given how much Rome is still on our minds — that Rome, Sweet Rome garnered quite a bit of attention. At one point Rome, Sweet Rome was even optioned for film, with US production company Warner Bros acquiring the movie rights. Unfortunately for fans of the story, there has been little progress with a screen adaptation, following a re-write of the screenplay in 2013.

But who knows. Perhaps TikTok’s current interest in the Roman Empire might get the ball rolling again. TikTok has a certain power to open doors, if it can excite the interest of enough people.

Survivalism is the most difficult form of survival

18 September 2023

Making it as a prepper, or survivalist, is not merely a matter of storing some canned food in dug-out somewhere, and watching a few YouTube videos on the subject, warns Jessica Wildfire:

We don’t think about where we’d go to the bathroom. We don’t think about how we’d filter our water. We don’t think about what we’d do without all these survival tools made in a factory somewhere.

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technology, trends

Information pollution, decision fatigue, among new dictionary words

7 September 2023

Dictionary.com has unveiled a new series of updates to its lexicon. Five hundred and sixty six new words have been added (seems a lot) along with three hundred and forty eight new definitions.

The words don’t stop coming, so we’re updating the dictionary more frequently than ever. And not just with any words: this update includes an incredibly useful concentration of terms for naming the complexities of modern life.

I haven’t looked at all five-hundred plus additions, but straight off the bat, I can tell you I like information pollution, and decision fatigue. Neologism, or terms, for the times, if ever they were.

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language, trends

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