Search engines and SEO are still useful for independent self-publishers
4 March 2025
From Joan Westenberg’s recent article: why personal websites matter more than ever.
SEO made it worse. SEO manipulation always favored platforms over individuals.
There’s little doubt rampant SEO manipulation deprived bloggers, independent self-publishers, of many readers in the past, and possibly continues to. But I still see good levels of referrals here via search engines, despite minimal utilisation of SEO. Maybe that’s because, ironically, I’ve always viewed SEO as a waste of time.
Back in the day when blogger in-person gatherings seemed to take place every other week, I took care not to bring SEO into any conversations I had. The dangers of doing so were akin to flying head first into a black hole. As in, sometimes there could be no escape. It seemed to me that if SEO wasn’t a thing, some people would have nothing else to talk about.
On the other hand, I don’t entirely want to bag out SEO either. Like it or lump it, SEO has a role, albeit a small role, in the work of independent self-publishers. Say what you will about search engines, and I know there’s strong opinions on the topic, but they still help people discover content and information, and reach this website. Even in the age of Google Zero.
And when it comes to content promotion, albeit passive promotion, search engines are far less effort than social media channels. For a long while social media channels were my main method of promoting content, but I was never fully comfortable doing things that way. I often felt I was foisting stuff upon people. Even though they had chosen to follow me.
Plus social media channels always felt like a distraction to what was really important: my website. Leaving the task of spreading word about my work to the search engines seems like a better idea, while allowing me to dispense with the socials. It’s truly a set and forget process. All I need do is publish, and move on to something else. The search engines do the rest.
Of course, that’s not the way anyone attempting to manipulate, or whatever they call it, the rankings, the SERPs, I think it is, see things. But the search engines are not oblivious to this activity, as much as an overstatement of the obvious that may sound. Because if SEO manipulation was truly excessive, surely anything I publish would go unnoticed by search engines, as it would be crowded out.
But that doesn’t seem to be the case. The search engines referrals may be modest, but deliver more than the socials ever did. Perhaps we can still dare to imagine that content remains paramount. Despite on-going SEO manipulation and, of course, ever present algorithms.
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How many people will Oscar winners thank? How long will they speak for?
3 March 2025
A forty-five second limit for Oscar acceptance speeches was introduced in 2010, but that doesn’t always stop the motivated. Or those who feel they need to acknowledge everyone who contributed to their award. Back in the day — seventy plus years ago — acceptances were usually only a few words long. But a decade ago, they were pushing three-hundred words, says Stephen Follows:
Acceptance speeches in the middle of the 20th century were exactly that, a chance to accept the award and say thank you. Over time, they have evolved into a platform to express opinions, share emotions, and highlight personal journeys.
Why the increase? Having the undivided attention of what was once a large, captive audience, might have been something to do with it. Today, of course, Oscar recipients have the social media platforms, offering a continuous outlet, not just forty-five seconds of television.
On the subject of social media platforms, the size of Oscar television audiences has, overall, been in decline — at least in the United States — plunging to a nadir of about ten million viewers in 2021. What’s going on there? Were people keeping tabs on the Oscar’s ceremony through the likes of TikTok and Instagram, or has there been a general loss of interest in the awards?
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The origins of the Linux operating system, by Lars Wirzenius
3 March 2025
A 2023 article about the early days of the Linux operating system, written by Lars Wirzenius, who worked with Linus Torvalds, in the early 1990’s to develop the Linux kernel:
After finishing the game, Linus started learning Intel assembly language. One day he showed me a program that did multitasking. One task or thread would write a stream of the letter “A” on the screen, the other “B”; the context switches were visually obvious when the stream of As became Bs. This was the first version of what would later become known as the Linux kernel.
A kernel is an integral component of an operating system, which has complete control over everything in the system.
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Drop the S, add a 16, the iPhone SE is now the 16e
28 February 2025
Aside from a two-year gap, from 2018 to 2020, I’ve had one or other of the iPhone SE handsets since 2016. A distinct feature of the SE models was their size. They were generally smaller than the other handsets in the iPhone range. I have big hands, prompting people to say to me, why the f**k did you choose an SE? I selected the SE precisely for its size. It fits perfectly into my back pocket. I also figured that the smaller size might deter me from using the device too often.
Well, that was back in 2016. The big hands, small handset combination meant — to my mind at least — the device would be that little bit more difficult to use. This especially while I was out and about, forcing me to wait until I was back at my laptop to do any heavy-duty sort of work tasks. That was partly successful at first, but given my phone also doubles as a watch, hands-off time was actually pretty low. Yes, I know: what ever was I thinking.
But now the SE is no more. The range has been superseded by the 16e. This name has been the subject of much conjecture, if that’s any surprise. Dropping the S, but keeping the E, means it is different from the old SE range, but only sort of. Adopting the 16 title is seen by some as bringing Apple’s SE-type handset offering into the annual handset update, meaning there will be a 17e next year. The SE-type handsets will no come along on a now-and-then basis.
That’s what some people are speculating anyway. What Apple ends up doing with the e range, remains to be seen. The 16e is a little bigger than the SE 2 — good, it’ll still slide nicely in a back pocket — and is the lowest priced handset in the 16 range. The camera remains similar to the SE’s, meaning I’ll still be unable to take high-definition video photos of the full Moon.
Not that’ll be switching over just yet, even though the 16e becomes available in Australia today, I think my old SE still a little bit of life left in it. From what I can tell, reviews of the 16e have been somewhat mixed, with some writers saying something like, “it’s good, but…”, while others are unsure why Apple even released the model. John Gruber meanwhile, describes the 16e as an iPhone for people who don’t want to think much about their phone.
That pretty summed up what I liked about the old SE range.
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Vale Gene Hackman, dead at age 95
28 February 2025
The American actor, who retired in 2004, and whose many credits included Young Frankenstein, The French Connection, Unforgiven, and my personal favourite, The Birdcage, died yesterday in Santa Fe, in the U.S. state of New Mexico.
Hackman was found at his home along with his wife, Betsy Arakawa, and their pet dog. While the cause of death presently remains unknown, police said there was immediate indication of foul play.
Update: police now believe the circumstances of the deaths of Hackman and his wife, are suspicious and have stepped up their investigation.
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If IndieWeb took off, became mainstream, would it still be IndieWeb?
26 February 2025
The IndieWeb doesn’t need to “take off”, by Susam Pal.
It’d be great to imagine all those people who cling to social media — as if it were a life-support system — suddenly coming to their senses and launching personal websites. Owning their own content, on websites belonging only to them. And in the process, hastening the demise of the social networks, who would abruptly find themselves with no members, after the personal website exodus.
But as I wrote last May, such a groundswell would not be great at all. Because once the action returned to the website space, we’d see a repeat of what happened prior to the arrival of social media: websites monetised to within an inch of their life. And opportunists galore, looking for a channel to pedal their wares, and rocket the noise-to-signal ratio off the gauge.
Yet, such a cataclysm might have occurred in 2021, when now US President Donald Trump launched a blog, after being banned by Twitter and Facebook (how unimaginable such happenings would be today…). With his own blog though, Trump effectively became part of IndieWeb. But someone with Trump’s profile, going “IndieWeb”, could easily have opened the floodgates.
And it wouldn’t have just been the likes of Trump. Politicians of all stripes might have followed suit, if they decided IndieWeb was the place to be. When people talk of IndieWeb “taking off”, I somehow doubt that’s what they have in mind. But Trump’s sojourn into “IndieWeb” blogging was short lived. A few months later he launched his own social network, Truth Social.
On the other hand though, even if IndieWeb had, if you like, gone mainstream, IndieWeb would still be IndieWeb. It would have continued to thrive, right where it is now, in its own corner of the web. In a strange sort of way then, IndieWeb is all the richer for the existence of social media. Die-hard adherents can keep their algorithm chocked socials feeds, and declining engagement, leaving IndieWeb to flourish, and be what it is.
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Sending people to Mars will be challenging, for all the wrong reasons
25 February 2025
Maciej Cegłowski’s in depth (deep dive) articles on an array of topics are always worthy reading, even if I’m not always able to consume his pieces in one go. In his latest long form column, he takes on the prospect of sending an Apollo-like flight to Mars, complete with a human crew on board. But going to Mars is not even remotely like a jaunt to the Moon:
A trip to Mars will be commital in a way that has no precedent in human space flight. The moon landings were designed so that any moment the crew could hit the red button and return expeditiously to Earth; engineers spent the brief windows of time when an abort was infeasible chain smoking and chewing on their slide rules.
But within a few days of launch, a Mars-bound crew will have committed to spending years in space with no hope of resupply or rescue. If something goes wrong, the only alternative to completing the mission will be to divert into a long, looping orbit that gets the spacecraft home about two years after departure.
Sending people to Mars is not beyond the realm of possibility, but it will be difficult, incredibly difficult.
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Combating food waste with restaurant doggy bags
25 February 2025
Being able to take the left-overs of a restaurant meal home seems like a sensible idea all around. Aside from dishes that, for whatever reason, may not be safe to eat later on, or the next day. While some dining establishments are averse to the practice, we’ve seldom had any problems.
One place doggy bags are direly needed are in food court situations in shopping malls. Here, much food is served as if it were a restaurant, and only sometimes in take-away cartons. We eat regularly at a place near where we live, and the food waste — plates of sometimes barely touched meals — defy belief. It makes me wonder why people ordered the food in the first place. But, if a way to take those left-overs home was an option, maybe not all of it all would go to waste.
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Next up: the James Bond sequel trilogy and Bond villain origin stories
24 February 2025
Long time producers of the James Bond films, Barbara Broccoli and Michael G Wilson, have agreed to sell the decades old film franchise to Amazon. The new arrangement gives the tech giant full creative control, and Amazon has already indicated they intend to “move beyond the franchise of the James Bond movies”.
Who knows exactly what that means at this stage, but looking at what happened to Star Wars, after series creator George Lucas sold the sci-fi saga to Disney in 2012, probably gives us a pretty good idea of what to expect.
Good luck 007.
I gave up on the Bond films years ago. I think 2012’s Skyfall was the last one I went to a cinema to see. I never made it to No Time to Die, the Daniel Craig finale, which was released in 2021.
But Bond had stopped being Bond a long time ago. Indeed, the entire premise belonged to a bygone era. The barely plausible Bond had ceased to be relevant. Even Roger Moore, who portrayed the fictional British intelligence agent seven times between 1972 and 1985, once told late Irish–British broadcaster Terry Wogan, he thought the character was ridiculous:
“Bond films are so outrageous, the stunts are so outrageous,” Moore told Wogan. “Everything is beyond belief.”
In a way though, the slapstick nature of the earlier films was a big part of their allure. The stories were a bit of light-hearted, if fast paced, escapism. Efforts in recent decades to make the series darker, and grittier, to appeal to a new, and wider audience, seemed futile to me. Why not retire the James Bond films all together, and create a brand new character, and story arc, instead of rehashing something that’s decades old? But this is a point I’ve made before.
It’s not like there’s a shortage of new stories to bring to the big screen. That, however, is clearly not the way Amazon sees the situation. As with Star Wars, they know there’s a ready, nostalgia craving audience, waiting to see whatever new Bond offerings are forthcoming.
I take Amazon’s desire to “move beyond” will see movies, TV shows, video games, and graphic novels, among other things, based on other characters — from what will no doubt become the Bond universe — assuming centre stage in stories of their own. With nary a glimpse of Bond in sight. I don’t know, some of this stuff might be ok, but maybe it won’t.
Good luck 007 fans.
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A supermassive black hole is set to collide with the Milky Way
21 February 2025
It’s true: a supermassive black hole is on a collision course with our galaxy. But the happening is at least two billion years away.
And even then it may not be a black hole, but rather a “massive invisible object” thought to lurk within the Large Magellanic Cloud (LMC), a smaller galaxy that presently orbits the Milky Way, but which is slowly falling towards us. Once the LMC collides — though merge is probably a more apt word — with the Milky Way, the black hole, or whatever the invisible body that the LMC hosts, will make a bee-line for Sagittarius A*, the supermassive black hole at the centre of our galaxy.
When those two objects eventually collide — an event that will unfold at a likewise cosmologically glacial pace — the result will be the formation of an even more monstrous black hole.
While the black hole merger process may be drawn out, assuming a black hole indeed resides inside the LMC, it will no doubt be a bumpy ride for whatever interstellar objects lie in the path of the two, as they fuse together. Perhaps the solar system will find itself in harm’s way here. The only consolation there is it’s something we won’t be around to see.
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