Personal blogs are back, should niche blogs be next?

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Personal blogs are back, should niche blogs be next?

20 November 2025

When it comes to blogging there are few rules. Write content that is somehow meaningful might be one of them though. I think it’s down to the individual to determine what constitutes meaningful.

In the hey-day, the so-called golden age of blogging, there were plenty of people prepared to offer definitions of meaningful, and how to write accordingly. It was natural. The web was once awash with all sorts of blogs. Likewise people who wanted to show others how to blog “successfully”.

Again, the definition of successful resided with the individual, but it was obvious this involved monetary return for some people. And why not. If you’re going to invest time and energy in creating a resource that is useful to other people, why shouldn’t you earn money, make a living even, from it?

One of these people blogging about blogging was Melbourne based Australian writer and author Darren Rowse, who launched his blogging resource Problogger in 2004. Without going into detail, because you can look it up for yourself, Rowse, as one of the earlier bloggers about blogging, did, and still does presumably, rather well for himself.

Rowse’s writing, and that of his contributors, attracted numerous readers keen to learn what they could about blogging, and the potential to make money from it.

Problogger is what’s called a niche blog. As a blog about blogging, it has a reasonably singular focus. Some people considered this niche principle to be a core tenet of blogging. There was this idea, in the earlier days of blogging, which possibly still persists, that blogs would do better if they had a speciality. Not only were search engines said to be in favour the approach, but the author of a speciality, or niche blog, would generally be considered to be an expert, of some sort, in their field.

A master of one trade, rather than the proverbial jack of all trades.

Regardless, the world was once full of blogs on every topic imaginable. It was a great time to be alive. If you wanted to learn about something in particular, there was a blog for you. Some publications featured quality content, others required a little fact checking, while some were definitely to be taken with a pinch of salt.

But niche blogging was never a format that suited everyone. There are people who did, still do, well, writing about a range, sometimes a wide range, of topics. Kottke is one of the better known blogs that does not have a specific speciality. Here, the publication itself is the speciality. To repeat what I wrote in the first sentence of this article: the rules of blogging are few.

But the facets of blogging covered at Problogger, and numerous other similar websites, usually only applied to blogs of a commercial nature. That’s not to say one or two personal bloggers might have looked at the tips posted there for increasing their audience, or improving their writing though. But in my view, personal bloggers were not, are not, part of Problogger’s target audience.

It’s been a long time since I last wrote about Problogger, let alone visited the website, maybe fifteen plus years, but a recent mention of it by Kev Quick, via ldstephens, caught my eye. But I don’t believe Rowse is being critical, in any way, of personal bloggers because they do not adhere to a niche or speciality publishing format. That’s not what Problogger, or Rowse, is about.

But this started me thinking, and writing another of my long posts.

In an age where social media, and influencers, have usurped blogs and their A-List authors, in the jostle for supremacy, it has to be wondered what role websites like Problogger still have. Only a handful of blogs generate liveable incomes today. Despite the doom and gloom though, the form has not completely died off. A backlash against social media, and a growing IndieWeb/SmallWeb community, has precipitated a revival in personal websites.

This is a largely non-commercial movement. Of course, there’s nothing wrong with personal websites. Many of us started out with them in the early days of the web. But the web was not only intended for personal journals. It was a vehicle for sharing all manner of information. The web could also empower individuals, and partnerships, to not only set up shop online, be that blogs, or quite literally shops, but potentially make a living at the same time.

But with the revival of personal blogs well underway, I think it’s time to bring niche blogs back into the fold. I’m talking about well written, quality, topic focused resources. This is material fast vanishing from the web, leaving ever diminishing options to source useful and accurate information. What are the alternatives? The misinformation morass that is social media? Being served AI generated summaries in response to search engine queries? A web choke full of AI slop?

At the same time, I’m not advocating for a return of niche blogs plastered with adverts, and popup boxes urging visitors to subscribe to say a newsletter, before they’ve even had a chance to blink at what they came to read.

I’m talking about work produced by independent writers, with an interest in their subject matter, who are not backed by large media organisations, or private equity. This is bringing back reliable sources of information, that also recompenses the content writers in some way. Hopefully we’ve learned a few lessons about monetisation since the earlier wave of niche blogging. We know it is possible to generate revenue without compromising the reader experience.

A resurgence in personal blogging is the first step in rebuilding a vibrant, thriving, web, or if you like, blogosphere. Now the focus needs to be on restoring the flow of accessible and trusted information.

Read a chapter of a book daily in your RSS reader

17 November 2025

Made by Las Vegas based software developer Pablo Enoc, who’s also behind indie RSS aggregator powRSS, lettrss will send a chapter of the book you’re reading to your RSS reader each day.

Here’s an idea with merit.

Reading novels is just about the last thing I get to each evening, and I don’t usually cover much ground before falling asleep. If a chapter of whatever I was reading appeared in my RSS feed though, I might make more progress since I read a lot of what takes my interest there. This idea might get a few more of us reading more regularly, since a chapter at a time usually isn’t too onerous.

At the moment only books in the public domain (or those out of copyright) can be read with lettrss. But this idea has possibilities. Imagine if book publishers were to make recent titles available this way, through possibly a subscription model of some sort.

‘AI Window’ lets Firefox users opt-in to Mozilla AI browser

15 November 2025

Elissa Welle, writing for The Verge, with some apparent clarification regarding Mozilla’s proposal to launch an AI browser:

AI Window will be one of three browsing experiences offered to Firefox users in addition to the private and classic windows.

Long time Firefox users were concerned Mozilla intended to turn the venerable (once venerable?) browser into a fully-powered AI app. It seems the browser manufacturer is attempting to assuage these fears by making it clear the AI Window feature will be opt-in, and the “classic”, AI free, version will continue to be available.

Meta to phase out Share to, Like on, Facebook social plugins

12 November 2025

Anna Washenko, writing for Engadget:

The company’s official line is that the plugins “reflect an earlier era of web development, and their usage has naturally declined as the digital landscape has evolved.” But Facebook also plays a much smaller role in the broader Meta business operation than it once did, and anecdotally, it’s less common to see sites running only integrations with a single social network.

Share to social media buttons were a feature on disassociated for a while, back in the day. It wasn’t easy to gauge exactly how many people used them, but I could see they didn’t go untouched.

I only deployed the Share option, rather than Like, as I thought the sharing of posts was of more value. I wasn’t a fan of the buttons that shipped with the plugin — way too much branding for my liking — and preferred to integrate icons I crafted myself, or, for a time, text only share links. I also had a share to (then) Twitter option.

While remnants of the early web continue to whittle away, the demise of the Facebook social plugins could hardly be seen as contributing to this “evolution” of the digital landscape. Thankfully.

alive internet theory, bringing the dead internet back to life

11 November 2025

alive internet theory, all lower case, by Spencer Chang:

alive internet theory is a séance with this living internet. Resurrecting tens of millions of digital artifacts from the Internet Archive, visitors are immersed in a relentless barrage of human expression as they travel through the life of the web as we created it — every image, video, song, and text uploaded by a real person on the web.

This is the sort of séance I can get into.

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AI information summaries eating away at Wikipedia reader base

29 October 2025

Just about every online publisher has experienced a decline in the number of people reading articles and information published on their websites. Search engines presently do such a good job of breaking down the main points of news reports, blog posts, and the like, that seekers of information are seldom reading the material at its source.

Online encyclopedia Wikipedia is no exception, and falls in visitors stand to threaten what is surely an invaluable resource, along with others such as Encyclopaedia Britannica.

What happens if we follow this shift in the way people obtain information to its absurd, yet logical, conclusion? If websites such as Wikipedia, Britannica, along with news sites, and many, many, others, are forced to close because no one visits them anymore, what is going to feed the search engine AI summaries we’ve become accustomed to?

In short, we’re going to see AI summaries eat the web, and then eat themselves. The onus here is on search engines, AKA answer engines, and whatever other services generate AI summaries, to use them more selectively, and wean information seekers off them.

Is that something anyone can see happening? No, I didn’t think so.

ChatGPT Atlas browser: the greatest thing since tabs in Firefox

27 October 2025

Tabbed browsing, was, says OpenAI CEO Sam Altman, the last significant web browser innovation. Although tabbed browsing didn’t become common place until around 2002, the idea dates back to 1994, with the arrival of InternetWorks, a browser made by BookLink Technologies. Altman seems to be suggesting browsers have barely changed since the early days of the web.

He made the remark during his introduction to ChatGPT Altas, OpenAI’s new web browser, last week. His words made people take notice, but Altman doesn’t seem to know his onions. Atlas is not a web browser, it is an AI-powered aggregator of information, which may, or may not, be accurate.

So far, Atlas is only available on MacOs, meaning I’ve not had a chance to try the innovative “browser” out, but certain aspects of its functionality either baffled or alarmed me, as I watched the OpenAI video presentation. To make use of Atlas, we are required to type out commands or prompts, in strikingly similar fashion to ChatGPT.

That’s not typically how browsers are used, but as I say, Atlas doesn’t seem like a web browser to me anyway. Of more concern is the way Atlas can, potentially, access files on the local drive of your computer, or if you allow it, the contents of your email app. AI scrapers, including no doubt OpenAI’s, have been trawling my website for years probably, but that’s content in the public domain.

AI bots going through what’s in my email app, and doing whatever with it, including training LLMs is another matter entirely. But Atlas is an AI browser, so buyer beware, this is no normal web “browser” if it is even one in the first place. If people want to use it, that’s for them to decide.

What’s more unsettling though, are regular browsers, such as Firefox, morphing into AI-browsers. Mozilla, the manufacturer of Firefox, which I have been using for over twenty years, is not, it seems, introducing a new browser line, instead it is integrating AI features into an existing product.

This is not a good move, we’re all going to end up running clones of Atlas on our devices, whether we like it or not. If Mozilla wants to make an AI-powered browser, fine, but develop a separate product, and let users decide if they want to use it. Leave the original Firefox, whose early predecessor, Phoenix, shipped with those groundbreaking tabs Altman spoke of, back in 2002, as it is.

Somehow I cannot see any of that happening. Firefox is going to become an AI browser whether we like it or not. There is, however a way to opt out of Firefox’s AI functionality, as New Zealand/Aotearoa blogger fLaMEd Fury, has detailed.

Authors claim Salesforce used their novels to train AI agents

21 October 2025

American novelists Molly Tanzer and Jennifer Gilmore have launched legal action against Salesforce, accusing the San Francisco based software company of copyright infringement.

Tanzer and Gilmore allege Salesforce used thousands of novels, not just their work, without permission, to train AI agents.

Salesforce want to have their cake and eat it as well. After replacing several thousand workers with AI technologies, presumably saving the company large sums of money, Salesforce want to pay as little as possible to develop the AI agents that displaced the workers in the first place.

What part of any of this is reasonable?

ISP customer hompages lists, the first web directories of the early web

10 October 2025

Via Jelloeater on Bluesky, Jeppe Larsen’s early memories of the web, from the late 1990’s:

I remember the ISP was called get2net and it came with both email and web hosting. The last bit was particularly exciting as get2net had a listing of all homepages made by its customers on their website, which was an absolute fantastic way to discover other HTML enthusiasts and of course contribute with my own handcrafted HTML manually uploaded via FTP. The web was a lot more personal, filled with handcrafted websites where people mostly just wrote about themselves and their hobbies.

My ISP in the late nineties also had a list of customer’s homepages (Internet Archive link). One of the earliest iterations of a web directory perhaps. I frequently perused the list, visiting each site regularly for a time. Some pages were not dissimilar to what you’d see on Geocities. Avril & Andrew’s home page (Internet Archive link), is one I clearly recall, on account of the easy to remember URL.

But it wasn’t just customers checking out each other’s websites.

At one point the splash page (remember those?) of my website featured a violin. I have no idea why now. I’d put a purple tint on it, with Photoshop, and liked the way it gleamed on the white background of my site. Anyway, there was some problem with the site and I’d had to call, on the phone, a landline no less, the ISP.

You didn’t get through to a call centre back then, you spoke to the people who owned the company. I forget their names, but I usually spoke to one of two somewhat sarcastic guys.

Having explained the issue, and being put on “hold” while whoever had taken call went to investigate, I heard him say to his colleague, “yeah, I’ve got violin guy on the phone…”. The colleague responded, saying something like, “oh, purple violin guy?” You wouldn’t see that sort of… familiarity today.

Despite the snarky attitude, I was pleased no end to be actually speaking to non-acquaintances who looked at my website. Occasionally the “webmaster”, the person who looked after the servers, would also reply — usually in the middle of the night — to some of my support emails.

Something else that would never happen today.

The ISP was taken over several times during the time I was with them, growing with each buy-out. The customer homepage list vanished, along with the two original staffers, whom I never spoke to again. I sometimes wonder what became of them, the ex-ISP startup founders, the then nocturnal webmaster, along with Avril and Andrew, and where they are now.

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Robotic self-driving vehicles a threat to gig-economy food delivery work

9 October 2025

Robocart, a US company, has been developing self-driving vehicles that have the capacity to deliver ten different customer orders in a single run. The service, which the company plans to launch in Austin, Texas, later this year, will see customers pay just three-dollars per delivery, pricing many people will find attractive.

But Chicago based cybersecurity and network infrastructure expert Nick Espinosa warns that such a service stands to eliminate the roles of many food delivery drivers (YouTube link), working on behalf of companies such as Uber Eats and Door Dash.

Earlier this year, I was hearing stories about Australian web and app developers taking on food delivery work, as AI apps are doing the work they used to, for a fraction of the cost. While many of these people will be able to re-skill and eventually find new work, what will they do in the meantime, if casual work begins drying up?

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