My Feed My Way will make Instagram feeds overwhelming says Adam Mosseri

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My Feed My Way will make Instagram feeds overwhelming says Adam Mosseri

14 September 2026

Ange Lavoipierre, writing for the Australian Broadcasting Corporation (ABC), quoting Adam Mosseri, Head of Instagram (IG):

“If you go to a chronological feed, it ends up getting overwhelmed with content from companies, brands, and publishers. Creators get drowned out, and then your friends get drowned out even more.”

These are the words of the Head of Instagram. Can it be Mosseri has no idea how the platform he oversees, works?

Australia’s proposed My Feed, My Way laws give local IG users a choice. They can either see content posted only by the people they follow, in their main feed, or elect to see what the algorithm presents.

If IG users choose to only see what the people they follow publish, how is anyone supposed to see what is posted by “companies, brands, and publishers”, if they’re not following them?

Of course creators — a dubious use of the term in the first place, given the quality of some of their content — who sit squarely in the companies, brands, publishers, and influencers category, will be drowned out: that’s the idea.

As for friends, how do they “get drowned out even more”, if they are the only people an IG user follows? Their content is the entirety of what anyone opting for the “friends only” feed will see. With the possible exception of ads, I imagine.

But if someone is only following two people, both of whom maybe only post something twice daily, how could they feel their feed was overwhelming?

Mosseri is clearly unhappy with the proposed My Feed, My Way laws.

So displeased that he seems to be losing sight of what’s what. He continues to believe the platform is not addictive, while also conceding IG “is too complicated”. In saying that, Mosseri is trying to suggest adding a button somewhere, giving users the choice of what they see, will clutter — clutter even further — IG’s interface.

The last time I looked at the IG app, before deleting it from my phone, there was an option to select “following” or “favourites”. In theory, choosing “following” meant someone would mainly see posts only from those whom they followed. This was only somewhat effective though, provided another option, “snooze suggested posts”, was enabled.

Suggested posts, being content by the aforementioned companies, brands, publishers, and influencers, were slipped into an IG member’s main feed, if the algorithm deemed this was somehow of interest. But the “snooze suggested posts” setting only did so for thirty-days at a time.

Disabling suggested posts also required drilling down through several levels of the settings menu to find. Indeed Mosseri is correct when he says IG “is too complicated”. The Australian government proposal aims to make this a one-step, lasting, action.

Mosseri can take consolation though from Anika Wells, the Australian communications minister, who thinks, as I wrote last week, most IG users will stick with the algorithm:

“The reality is that lots of people will want to choose the algorithm.”

Anyone hoping an unintended, or unspoken consequence, of the My Feed, My Way laws, would result in people spending less time looking at screens, will be disappointed.

But to each their own. I spend quite a bit of time using my phone, while say on a public transport trip. Typically I’ll be reading or sending emails, organising work schedules, or reading news.

And I’m often grateful for the chance to do so during so-called downtime, as it leaves time for doing nothing later on. But I don’t look at any Meta social media/network apps, as I removed them.

But I’m still at a loss to recall what I used to do on a train trip during the pre-smartphone era. Likely I starred out the window and daydreamed, something I still do once I’ve finished using my phone.

Proposed Australian laws allow social media users to opt-out of algorithms

9 September 2026

It’s almost enough to entice me back onto social media. But not quite.

The Australian government is proposing to give local social media users the choice to opt out the algorithms that determine the content they see.

If the laws eventuate, social media companies will be obliged to allow their members to only see content posted by the people they follow, if that’s what they choose.

Anika Wells, the Australian communications minister, thinks however most social media users will elect to keep the algorithm. It seems to me, seeing the content of only those they’re following might feel like going cold turkey for some people, who are accustomed to non-stop algorithm content.

The proposed new laws, which are currently being considered by the Australian parliament, will also compel social media companies, search engines, and AI chatbots, to withhold “harmful” content:

For Australians aged under 18, platforms must take steps to prevent content that promotes eating disorders, misogynistic content, pornography, glorification of crime, bullying and abuse, and any other material that could inflict “serious harm” on children.

In relation to adults, the harms are confined to existing crimes including child abuse, sexual violence, menacing or harassment intended to cause serious harm, support for terrorist organisations or encouraging suicide.

Some people are concerned these provisions may result in curbs on free speech, given the communications minister will have the power to add to the “harmful” content categories.

As of the time of writing, I’ve not heard reactions from the big tech companies to the proposed laws, but I doubt we’ll be waiting long.

Taxis in Australian capitals will be driverless by 2036

1 September 2026

That sounds like a bold claim. But such vehicles are already transporting passengers in Chongqing and Wuhan in China, and a number of cities in the United States.

Australian entrepreneur Tim Kentley Klay, who several years ago designed a self-driving car that didn’t have a steering wheel, nor foot pedals, says people would rather ride in a driverless vehicle which he describes as being “clean, private, and safe.”

In writing this post, I see my word processor app calls out the word “driverless” as a typo, something I’ve since corrected. It may not have been a “proper” word a decade or two ago, even though experimental driverless cars have been around for some time.

But “driverless car” was included on the 2016 longlist (PDF) for Macquarie Dictionary’s “word” of the year, though it didn’t make it through to the shortlist.

If the streets of Australian capital cities are to be awash with short range driverless taxis by 2036, it’s time for the word driverless to be reconsidered as a word of the year.

Is a comeback nigh for the tradie to CEO cappuccino?

18 August 2026

A few years ago I did an online coffee quiz. Highly scientific no doubt. My taste in coffee was — because I’m primarily a cappuccino drinker — adjudged to be “entry level”. Nice.

I occasionally partake of other varieties, like short black or piccolo, but they’re just a little light on coffee (and froth, and chocolate). I was surprised though to lean that Millennials, and Generation X coffee drinkers, are said to be ordering more capps recently. Gen X gets a few things right.

An article in The Sydney Morning Herald’s Good Food section, with a headline proclaiming “cappuccinos won’t give you street cred” is pay-walled — an article about cappuccinos pay-walled, what can I say? — but you can catch the gist on Good Food’s Instagram page.

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Humanity is not a monoculture, and nor is Australia

14 August 2026

I’m still reading through Meta CEO Mark Zuckerberg’s recently published vision of an AI future, but this paragraph jumped out at me:

Humanity is not a monoculture. People’s diverse values represent different tradeoffs they would make on important issues. There is no technological solution that can align with everyone’s opposing interests and values at once. Any singular superintelligence would have to prioritize some values over others and in the process would be incapable of being benevolent to everyone.

In this context, I think Zuckerberg is discussing the challenges of developing a so-called superintelligence that could comprehend the values of the world’s many varied, disparate, cultures.

Superintelligence, sometimes referred to as Artificial Superintelligence (ASI), sits above Artificial General Intelligence (AGI), which in turn sits above AI. A go to example (for me) of AGI is the HAL 9000 computer, AKA Hal, from Stanley Kubrick’s movie 2001: A Space Odyssey.

Hal appears to be conscious, and is capable of thinking and reasoning as a human would.

It seems to me ASI, which is (theoretically) vastly superior to AGI, should be able to extend its “benevolence” to all the people of the Earth, because understanding each of their cultures would surely be something that level of technology is easily capable of. Meta however is developing what they describe as superintelligence, which may vary from ASI.

But I digress.

I doubt Australian politician, and leader of a far-right party called One Nation, Pauline Hanson, would agree with Zuckerberg’s view that humanity is not a monoculture. Because during her recent appearance at the National Press Club, she declared Australia must exist as a “monocultural society”.

Yes, Australia, the place where people from just about every culture in the world, reside.

Surprisingly, Hanson views AI favourably, although she did call for stronger government regulation of the technologies. But technologies that may recognise humanity, and by extension, the people of Australia, are not monocultural? Can that be tolerated?

No doubt Hanson will be calling for the very strict regulation of that sort of technology.

Sydney municipal council wants shop signs to be in English

13 August 2026

Strathfield is a suburb located in the west of Sydney, Australia. I don’t know many people living in the area, so I’m not there often, but have occasionally wandered the streets near the railway station. About a third of residents were born in Australia, while a reasonable number of people hail from Nepal, China, India, South Korea, and Vietnam.

This diversity is reflected in the restaurants, supermarkets, and other shops, located near the train station, where the shop signage of many of these businesses are usually composed in the first language of their respective owners. Something, of course, seen elsewhere in Sydney, and in other English speaking countries across the world.

I can only comprehend some of these shop signs, but the nature of the business is usually quite apparent. The local municipal council, Strathfield City Council, however, does not think this is sufficient, and wants all shop signage to appear in English. I can’t see how this will improve anything, nor do I see a problem with the status quo.

The proposal does not entirely come out of the blue though. In 2018, the council tried doing the same thing, apparently without success. But eight years later the idea has surfaced again. Someone there seems determined to make this happen.

A Future on Stage, adapting Back to the Future to the stage

7 August 2026

We missed the sadly short-lived stage adaptation of the 1985 time-travel escapade movie Back to the Future (BTTF), during its brief Australian run, in late 2025. I did however catch A Future on Stage, trailer, a documentary about bringing the original film to the stage as a musical.

The words “we didn’t think we could do this”, and “we had no idea what we were doing”, and similar such, may have been uttered a few times too many throughout — since we know the show eventually succeeded — but otherwise the feature was fun to watch.

Producing films and stage shows are probably equally difficult in their own ways.

It was reassuring to hear Bob Gale, co-creator of the BTTF film trilogy categorically rule out prequels, sequels, and spinoffs, at least so long as he and Robert Zemeckis retain control the story rights.

Despite relatively long runs in the United Kingdom and United States, Back to the Future The Musical didn’t fly in Australia, and played for just four months in Sydney. The disappointing run was attributed to cost-of-living pressures, and the high cost of staging the show locally.

Edition four-hundred of Dense Discovery published this week

7 August 2026

The popular weekly email newsletter, written by Melbourne based Australia curator and publisher Kai Brach, has actually been published five-hundred-and-seventy-nine times, but earlier editions were written under another title. But who’s counting?

True to its tagline, “one email worth opening, every week”, Dense Discovery (DD) is something I’ve been reading for years. Er, this is via the web rather than email, but DD is certainly one website worth reading every week, for all things art, design, technology, and culture.

Here’s to the next four-hundred — or should that be five-hundred-and-seventy-nine? — editions.

Fierceland, by Omar Musa, wins 2026 Miles Franklin Award

7 August 2026

Queanbeyan, NSW, based author and visual artist Omar Musa, has been named winner of the 2026 Miles Franklin Literary Award, for his 2025 novel Fierceland.

Fierceland is Musa’s second novel, and tells the story of two siblings returning to their home in Malaysian Borneo, for their father’s funeral, having lived overseas for years:

After many years abroad, Roz and Harun return to Malaysian Borneo for the funeral of their father Yusuf — and to reckon with their inheritance. A renowned palm-oil baron during Malaysia’s economic rise, Yusuf built the family’s immense wealth by destroying huge tracts of rainforest. What his children know is that he was also responsible for the violent disappearance of a man who stood in his way.

Harun has become a successful tech entrepreneur in Los Angeles, Roz is an artist struggling to stay afloat in Sydney. Now they want to return something their father stole from the forests of their homeland. In their quest for redemption they grapple with the legacy of power and corruption, dreamers and exiles, thugs and zealots. Most dangerous of all, they are haunted — by the ghosts of colonialism, the ghosts of family, the ghosts of language, and the ghosts of the forest itself.

The Miles Franklin is awarded annually to Australian novels of the highest literary merit.

Record El Nino event might bring drought, heatwaves, to Australia in spring

1 August 2026

A “record” El Niño event, presently wreaking havoc in the northern hemisphere, is expected to lead to an excessively warm and dry spring in Australia, and, no doubt, other regions south of the equator.

We’ve barely had a winter in my part of the world this year. To be sure, there’s been one or two cooler days, and evenings can get chilly, but the winter woollens have seen little use thus far.

I’ve been dreading the upcoming summer, but by the sounds of it, spring is going to be worse.

But it’s important to remember that El Niño events are but one of several environmental phenomena that play a part in influencing the weather hereabouts.

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