Personal blogs are back, should niche blogs be next?

20 November 2025

When it comes to blogging there are few rules. Write content that is somehow meaningful might be one of them though. I think it’s down to the individual to determine what constitutes meaningful.

In the hey-day, the so-called golden age of blogging, there were plenty of people prepared to offer definitions of meaningful, and how to write accordingly. It was natural. The web was once awash with all sorts of blogs. Likewise people who wanted to show others how to blog “successfully”.

Again, the definition of successful resided with the individual, but it was obvious this involved monetary return for some people. And why not. If you’re going to invest time and energy in creating a resource that is useful to other people, why shouldn’t you earn money, make a living even, from it?

One of these people blogging about blogging was Melbourne based Australian writer and author Darren Rowse, who launched his blogging resource Problogger in 2004. Without going into detail, because you can look it up for yourself, Rowse, as one of the earlier bloggers about blogging, did, and still does presumably, rather well for himself.

Rowse’s writing, and that of his contributors, attracted numerous readers keen to learn what they could about blogging, and the potential to make money from it.

Problogger is what’s called a niche blog. As a blog about blogging, it has a reasonably singular focus. Some people considered this niche principle to be a core tenet of blogging. There was this idea, in the earlier days of blogging, which possibly still persists, that blogs would do better if they had a speciality. Not only were search engines said to be in favour the approach, but the author of a speciality, or niche blog, would generally be considered to be an expert, of some sort, in their field.

A master of one trade, rather than the proverbial jack of all trades.

Regardless, the world was once full of blogs on every topic imaginable. It was a great time to be alive. If you wanted to learn about something in particular, there was a blog for you. Some publications featured quality content, others required a little fact checking, while some were definitely to be taken with a pinch of salt.

But niche blogging was never a format that suited everyone. There are people who did, still do, well, writing about a range, sometimes a wide range, of topics. Kottke is one of the better known blogs that does not have a specific speciality. Here, the publication itself is the speciality. To repeat what I wrote in the first sentence of this article: the rules of blogging are few.

But the facets of blogging covered at Problogger, and numerous other similar websites, usually only applied to blogs of a commercial nature. That’s not to say one or two personal bloggers might have looked at the tips posted there for increasing their audience, or improving their writing though. But in my view, personal bloggers were not, are not, part of Problogger’s target audience.

It’s been a long time since I last wrote about Problogger, let alone visited the website, maybe fifteen plus years, but a recent mention of it by Kev Quick, via ldstephens, caught my eye. But I don’t believe Rowse is being critical, in any way, of personal bloggers because they do not adhere to a niche or speciality publishing format. That’s not what Problogger, or Rowse, is about.

But this started me thinking, and writing another of my long posts.

In an age where social media, and influencers, have usurped blogs and their A-List authors, in the jostle for supremacy, it has to be wondered what role websites like Problogger still have. Only a handful of blogs generate liveable incomes today. Despite the doom and gloom though, the form has not completely died off. A backlash against social media, and a growing IndieWeb/SmallWeb community, has precipitated a revival in personal websites.

This is a largely non-commercial movement. Of course, there’s nothing wrong with personal websites. Many of us started out with them in the early days of the web. But the web was not only intended for personal journals. It was a vehicle for sharing all manner of information. The web could also empower individuals, and partnerships, to not only set up shop online, be that blogs, or quite literally shops, but potentially make a living at the same time.

But with the revival of personal blogs well underway, I think it’s time to bring niche blogs back into the fold. I’m talking about well written, quality, topic focused resources. This is material fast vanishing from the web, leaving ever diminishing options to source useful and accurate information. What are the alternatives? The misinformation morass that is social media? Being served AI generated summaries in response to search engine queries? A web choke full of AI slop?

At the same time, I’m not advocating for a return of niche blogs plastered with adverts, and popup boxes urging visitors to subscribe to say a newsletter, before they’ve even had a chance to blink at what they came to read.

I’m talking about work produced by independent writers, with an interest in their subject matter, who are not backed by large media organisations, or private equity. This is bringing back reliable sources of information, that also recompenses the content writers in some way. Hopefully we’ve learned a few lessons about monetisation since the earlier wave of niche blogging. We know it is possible to generate revenue without compromising the reader experience.

A resurgence in personal blogging is the first step in rebuilding a vibrant, thriving, web, or if you like, blogosphere. Now the focus needs to be on restoring the flow of accessible and trusted information.

ChatGPT to remove em-dashes from AI generated output if asked

17 November 2025

OpenAI CEO Sam Altman, posting on X:

If you tell ChatGPT not to use em-dashes in your custom instructions, it finally does what it’s supposed to do!

It finally does what it’s supposed to do.

Am I to think AI agents were not supposed to include em-dashes in their input (and here I go) — unless said use was grammatically correct — all along? Were agents initially supplied a list of punctuation marks and told they could be used as they saw fit?

In other words, quite indiscriminately?

How unfortunate to think poor training of agents in the correct use of em-dashes, and Oxford commas, has lead to the perception that any text containing them is AI generated.

Here’s hoping other AI companies follow ChatGPT’s lead, and the rest of us can resume using em-dashes, and other maligned punctuation marks, as intended.

Read a chapter of a book daily in your RSS reader

17 November 2025

Made by Las Vegas based software developer Pablo Enoc, who’s also behind indie RSS aggregator powRSS, lettrss will send a chapter of the book you’re reading to your RSS reader each day.

Here’s an idea with merit.

Reading novels is just about the last thing I get to each evening, and I don’t usually cover much ground before falling asleep. If a chapter of whatever I was reading appeared in my RSS feed though, I might make more progress since I read a lot of what takes my interest there. This idea might get a few more of us reading more regularly, since a chapter at a time usually isn’t too onerous.

At the moment only books in the public domain (or those out of copyright) can be read with lettrss. But this idea has possibilities. Imagine if book publishers were to make recent titles available this way, through possibly a subscription model of some sort.

Children’s Booker Prize hopes to encourage younger people to read more books

17 November 2025

The Booker Prize, which recognises English language novels published in the United Kingdom and Ireland, has unveiled a new award: the Children’s Booker Prize, which will be awarded for the first time in 2027.

The Children’s Booker Prize, which will launch in 2026 and be awarded annually from 2027, will celebrate the best contemporary fiction for children aged eight to 12 years old, written in or translated into English and published in the UK and/or Ireland. The aim of the prize is to engage and grow a new generation of readers by recognising and championing the best children’s fiction from writers around the world.

This is good news all around. Not only will the Children’s Booker encourage more younger people to read, it will also support authors with an enticement to write more stories for children. The more literary awards there are, the better it is for literature, writing, and reading, as a whole.

Twenty-five must visit cinemas across Australia

15 November 2025

Flicks list of Australia’s twenty-five most beautiful cinemas is almost enough to tempt me back into going to film screenings instead of streaming from home.

Of those on the list, I’ve been to Golden Age Cinema and Hayden Orpheum Picture Palace. I used to practically live at the Ritz Cinema during my days as film blogger, and when I was based in that part of the world. Seems a lifetime ago now.

A surprise inclusion, at least to me, is the Chauvel Cinema. It definitely looks better to be in, than it is to be in. The seats were far from comfortable, as was the auditorium itself. Still, I liked my visits to the Chauvel, plus the second, smaller theatre, which is not pictured in the Flicks article.

The list makes for a great inclusion to a film-goer’s bucket list. I’d like to go to all of these places, especially Sun Pictures, in Broome, West Australia.

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‘AI Window’ lets Firefox users opt-in to Mozilla AI browser

15 November 2025

Elissa Welle, writing for The Verge, with some apparent clarification regarding Mozilla’s proposal to launch an AI browser:

AI Window will be one of three browsing experiences offered to Firefox users in addition to the private and classic windows.

Long time Firefox users were concerned Mozilla intended to turn the venerable (once venerable?) browser into a fully-powered AI app. It seems the browser manufacturer is attempting to assuage these fears by making it clear the AI Window feature will be opt-in, and the “classic”, AI free, version will continue to be available.

Curiosity-driven blogging: try doing that on TikTok or Instagram

12 November 2025

Simon Willison:

My piece this morning about the Marimo acquisition is an example of a variant of a TIL – I didn’t know much about CoreWeave, the acquiring company, so I poked around to answer my own questions and then wrote up what I learned as a short post. Curiosity-driven blogging if you like.

This is how I might refer to the longer articles I write. When I’m able to write them, that is. So often I intend to make but a brief mention of a given topic, but find my curiosity piqued, bit by bit, with each sentence I type. I soon find myself learning a whole lot more about the subject at hand than I thought I would, and realise I’ve expended some quantity of the midnight oil in doing so.

Is there a medium better than blogging for curiosity driven blogging?

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blogs, self publishing, writing

Meta to phase out Share to, Like on, Facebook social plugins

12 November 2025

Anna Washenko, writing for Engadget:

The company’s official line is that the plugins “reflect an earlier era of web development, and their usage has naturally declined as the digital landscape has evolved.” But Facebook also plays a much smaller role in the broader Meta business operation than it once did, and anecdotally, it’s less common to see sites running only integrations with a single social network.

Share to social media buttons were a feature on disassociated for a while, back in the day. It wasn’t easy to gauge exactly how many people used them, but I could see they didn’t go untouched.

I only deployed the Share option, rather than Like, as I thought the sharing of posts was of more value. I wasn’t a fan of the buttons that shipped with the plugin — way too much branding for my liking — and preferred to integrate icons I crafted myself, or, for a time, text only share links. I also had a share to (then) Twitter option.

While remnants of the early web continue to whittle away, the demise of the Facebook social plugins could hardly be seen as contributing to this “evolution” of the digital landscape. Thankfully.

Two numerals, six seven, are the dictonary.com word of 2025

11 November 2025

67 has been named word of the year by dictionary.com:

If you’re the parent of a school-aged child, you might be feeling a familiar vexation at the sight of these two formerly innocuous numerals. If you’re a member of Gen Alpha, however, maybe you’re smirking at the thought of adults once again struggling to make sense of your notoriously slippery slang. And if it’s a surprise to you that 67 (pronounced “six-seven”) is somehow newsworthy, don’t worry, because we’re all still trying to figure out exactly what it means.

I’m all for it. I use the phrase constantly. I say six, seven, then pause. I resume by adding, eight, nine, ten. That way people think it’s an anger management technique.

Blogging and anger management goes hand-in-hand after all.

I would prefer it if 67 were styled six-seven though, so that it looks like an actual word. But then again I think presenting numerals as a word is part of the point of using the term in the first place.

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alive internet theory, bringing the dead internet back to life

11 November 2025

alive internet theory, all lower case, by Spencer Chang:

alive internet theory is a séance with this living internet. Resurrecting tens of millions of digital artifacts from the Internet Archive, visitors are immersed in a relentless barrage of human expression as they travel through the life of the web as we created it — every image, video, song, and text uploaded by a real person on the web.

This is the sort of séance I can get into.

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history, technology, web design

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