The personal website returns: the good, the bad, and the ugly of it

6 May 2024

Kyle Chayka, writing for the New Yorker, in an article heralding the demise of the platform era:

Now digital-distribution infrastructure is crumbling, having become both ineffective for publishers and alienating for users. Social networks, already lackluster sources for news, are overwhelmed by misinformation and content generated by artificial intelligence. A.I.-driven search threatens to upend how articles get traffic from Google. Text-based media have given way to short-form videos of talking heads hosted on TikTok, Instagram, or YouTube. If that’s not how you prefer to take in information, you’re out of luck. Surrounded by dreck, the digital citizen is discovering that the best way to find what she used to get from social platforms is to type a URL into a browser bar and visit an individual site.

Platform refers to walled garden environments such as Facebook, TikTok, and Instagram. Places you can check out of, but never leave. I may not be a one-hundred percent fan of some of them, but I don’t necessarily welcome their total demise either. Social networks are part of the internet’s evolution, and fabric. They play a role. But when you find yourself trapped within their confines twenty-four/seven, something’s not right.

Needless to say, I welcome the homecoming of the homepage, personal or otherwise. Not that some ever really went away. Some websites, as Chayka notes, were determined to remain outside the walled gardens. Tech news site The Verge is one, even going so far as to incorporate a social-media feed/stream like feature, when they revamped their website about two years ago. If you can’t beat them, join them. Sort of.

But another line in Chayka’s article sent a shiver down my spine:

One could argue that its [The Verge] makeover, which has now become a subject of admiring chatter among media executives and the editors who work for them, heralds the revenge of the home page.

It’s great The Verge has shown us what a post-platform internet could look like. Not so good, perhaps, is the news that “media executives” are seemingly salivating in delight at the prospect. Out goes one money-making model: the platforms, back comes another: the homepage. But we’ve been there before. And depending how many websites you continue using, still are.

When blogs — perhaps the first descendent of the personal website — began to really take off, about twenty years ago, the first influencers were not far behind. The monetisation strategies quickly followed. This wasn’t all bad. That a writer could make a living, independently, from their craft, was an ambition many aspired to. But as time went on, things began to get out of hand.

And I’m not referring to the plethora of blogs-about-blogging, the content farms, and who knows what else. Reading many blogs had become a trying experience. I lost count of the number of times I’d made my way to a blog — often through a search engine query — to look up something, only to be immediately greeted by a popup box, obscuring the content. They’re called “entry popups”.

“Would you like to subscribe to this publication by email?” read the annoying message. Well, I might, but I’m in no position to decide, as I’ve not been able to read a single word of what’s written here, so have no idea if subscribing is worth my while. Give me ten minutes, I might have a better idea.

Equally irritating were the so-called “exit popups”. Move your mouse pointer towards the top of the page, and, on the assumption you were leaving the blog, one would appear. Their purpose was to entice you to stay, perhaps by offering a discount on an e-book (which you had no interest in), and/or making another attempt to garner an email address.

The early years of the social networks were positively refreshing in contrast. Here was an online experience devoid of popup boxes, ads, and content of questionable quality. Short wonder so many people sought refuge on the platforms. Of course the respite would be short-lived. Now people, “digital citizens”, are returning to websites. But my question: how long before the money hungry marketers make the same transition?

You can still peruse The Verge without being blocked-out by those annoyingly ubiquitous popup boxes. They still carry adverts, but they’re relatively unobtrusive. Of course, The Verge is not a personal website, and the primary goal of personal sites is generally not to turn a profit. But there’s nothing wrong, I think, with a publisher of a personal website, or blog, deriving some income from their website, especially where they are creating content others find useful or enjoyable.

But does that make it ok? To therefore monetise personal websites? Those unkempt public parks, as Mike Grindle eloquently describes them?

I think it’s vital that we still have web spaces where rampant monetization and marketing are frowned upon or outright disallowed – spaces like the Fediverse, personal blogs, and the indie web. They are like the unkempt public parks of the internet’s town square-turned-metropolis. They are places where we should be careful to not let the billboards outgrow the trees.

The billboards had outgrown the trees, particularly towards the end of the first homepage era. And then they eventually swamped the platform era apps. Can anyone else see the trend here? I’m sure the aforementioned media executives can, as they eagerly anticipate the return of the homepage. But they’re not interested in collateral damage.

I can’t imagine though, too many Indie Web/Small Web personal websites sacrificing screen real estate for a great many billboards. There are other means of monetising, some so low key they’re almost invisible. While hardly the best examples of personal websites, even if they are published (mostly) by individuals, Daring Fireball and Kottke nonetheless make for noteworthy role models.

Enduring also, both have been online for decades. Daring Fireball, whose revenue model I’ve written about previously, features a single, small, advert in its left hand column. And it doesn’t look half bad either. Kottke meanwhile, draws income from a voluntary membership system. There’s barely a billboard to be seen, but I’m guessing both publishers are doing well.

If that’s not proof less is more, what is?

Meanwhile plenty of personal website readers are happy to make “buy a cup of coffee” type donations to content creators whose work they like, or buy their products. There’s also going to be other ways to go about this, without a return to those homepage destroying, oversize, billboards.

There’s also something else that may help prevent a repeat of the overgrown billboard homepage apocalypse. Something that was not present twenty-years ago, at least not entirely in the form it is today, and that’s the Indie Web/Small Web community. A community determined to see independent publishers thrive. Massive billboards may one day again overwhelm, and wipe out, resurgent homepages, but not in all quarters of the internet.

Aaron Sorkin penning a sequel to The Social Network in response to January 6

3 May 2024

I squeezed in two screenings of The Social Network — the 2010 film by David Fincher and Aaron Sorkin, dramatizing the founding of Facebook — on the day it was released in Australia. I went up to the local cinema the morning it opened, so I could write about it here, then returned to the same cinema for an evening viewing.

Don’t get me wrong here, I’m no fan of Facebook itself, but various trailers, and the pre-opening hype, had me excited. Facebook was once a start-up, a small business, and the dramatization of the early days promised to be a doozy. The movie sits in my home library now, and I still look forward to rolling it out once or twice a year.

Even today, I still wait in anticipation for the night-club scene, where Justin Timberlake’s character Sean Parker, utters the line this is our time. The track playing during the scene, Sound Of Violence, by Dennis De Laat, is still on my Spotify favourites playlist.

There’s no two ways: I’m a fan of The Social Network.

And news the other day that the film’s co-screenwriter Aaron Sorkin, was penning a sequel, saw me getting euphoric all over again. But I suspect the sequel, of “some kind”, will strike a far more sombre tone than the original. This because Sorkin believes Facebook played some part in the 2021, January 6 insurrection, in the United States:

Sorkin would not answer why he blamed Facebook for Trump supporters storming the U.S. Capitol, but he teased: “You’re going to need to buy a movie ticket.” “I’m trying [to write a movie about it],” Sorkin elaborated. “Facebook has been, among other things, tuning its algorithm to promote the most divisive material possible.”

I wonder if the original cast, Jesse Eisenberg (as Mark Zuckerberg), and Andrew Garfield (as Eduardo Saverin), among them, would reprise their earlier roles? It’d make for a great opportunity to catch up with some of the key players, and see what they’re up to nowadays. It might also add a lighter touch to what could otherwise be sullen proceedings.

As such, I see a role for the Winklevoss twins here. They’ve been busy since The Social Network days. In addition to rowing in the 2008 Olympics, they founded a cryptocurrency exchange, and a venture capital company. But that’s not all. They also formed a band, Mars Junction, which they describe as “a hard-hitting rock band”.

Check out this short clip of them performing at a gig about two years ago. Perhaps, in the proposed sequel, it could be imagined the Winklevoss’ had bought a house next door to Zuckerberg’s, and both parties find themselves in conflict again. This time though, over loud Mars Junction band practice sessions that annoy the hell out of Zuckerberg.

Of course, I can’t see that happening, but I can dream. Whatever, I’ll be looking out for the sequel once it is released.

Windows 11 market share declining… in favour of Windows 10

3 May 2024

Well, this is something:

According to Statcounter, in April 2024, Windows 11 lost 0.97 points, going down from 26.68% to 25.65%. All those users seemingly went for Windows 10 since the OS, which will soon turn nine, crossed the 70% mark for the first time since September 2023, gaining 0.96 points.

A nine year old operating system is increasing market share over its much newer successor. Why does this not surprise me?

Windows 11 takes ever more autonomy away from users, while, at one point, also attempting to foist Microsoft products, such as the Edge browser upon them. That Edge may be pretty good is beside the point; let us decide what apps we run on our devices. Now there’s talk of ads featuring in the start menu. Staying classy to the last, hey?

Support for Windows 10 (Home and Pro) is presently scheduled to cease in October 2025. I say presently scheduled, because news of retreating market share may see Microsoft pull the plug earlier, in an attempt to shore up support for Windows 11. Whether users like it or not.

In terms of seeking (and implementing) alternatives to Windows Operating Systems, and forgoing Windows 11, October 2025 isn’t too far away. But it offers some breathing space.

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Praiseworthy by Alexis Wright, wins the 2024 Stella Prize

3 May 2024

Queensland/Waanyi author Alexis Wright, has been named winner of the 2024 Stella Prize for Australian literature, for works by women and non-binary writers, with Praiseworthy, a novel set in the north of Australia.

In a small town dominated by a haze cloud, which heralds both an ecological catastrophe and a gathering of the ancestors, a crazed visionary seeks out donkeys as the solution to the global climate crisis and the economic dependency of the Aboriginal people. His wife seeks solace from his madness in following the dance of butterflies and scouring the internet to find out how she can seek repatriation for her Aboriginal/Chinese family to China. One of their sons, called Aboriginal Sovereignty, is determined to commit suicide. The other, Tommyhawk, wishes his brother dead so that he can pursue his dream of becoming white and powerful.

Beejay Silcox, chair of the 2024 Stella judges panel, described Wright’s novel, which was published in 2023, as a great Australian novel, and mighty in every regard:

Praiseworthy is mighty in every conceivable way: mighty of scope, mighty of fury, mighty of craft, mighty of humour, mighty of language, mighty of heart.

Praiseworthy is not only a great Australian novel — perhaps the great Australian novel — it is also a great Waanyi novel. And it is written in the wild hope that, one day, all Australian readers might understand just what that means. I do not understand. Not yet. But I can feel history calling to me in these pages. Calling to all of us. Imagine if we listened.

Praiseworthy is an epic novel. Figuratively. And literally. With a page count of over seven-hundred, I’ve so far not been game enough to pick it up. I’m struggling to read novels with less than half as many pages. This is also Wright’s second Stella win, her 2017 novel Tracker, took out the 2018 prize.

Forget WhatsApp and Messenger, contact me via my website

2 May 2024

Despite their convenience, ease of sharing content, and even security, I steadfastly resist using the likes of WhatsApp, Messenger, Signal, Telegram, Wire, Viber, and whatever else is out there. I probably infuriate friends and family by refusing to assimilate, but really feel I can only keep up with a certain number of communication channels: chiefly email and SMS/text messaging.

Even though I might only have two main means of communicating with the outside world, three if phone calls or Facetime are included, there’s also a number of secondary channels. Conversations and comments on social media (across a number of networks), forums, and an in-house work app (not Slack), are among them. Some of those interactions can be quite time consuming.

We’re probably carrying on more conversations than we realise, and that’s before we get to face-to-face interactions. I’ve barely written three paragraphs about communicating, and already I’m feeling overwhelmed. Exactly what I set out to avoid in shirking all those messaging apps in the first place. Needless to say then, a recent blog post by Robert Kingett, on the general subject, struck a chord:

“Yeah, found you! I couldn’t believe it dawg. I looked you up on Facebook a billion times, but the app just wasn’t showing you, at all. Neither in the message screen or the actual timeline or anything.”

“Well, you know I have a website now, so that’s where I post. I’m a Blogger now. I stay on my website.”

I’m a Blogger now. I stay on my website. That’s something that should be printed on t-shirts.

When I catch up with friends, they ask me: “how’s disassociated going?” Then a few minutes later, “oh, and are you on Whatsapp by any chance?” Sometimes I’d like to respond by saying, “well, I don’t need a messaging app, because you know you can reach me through my website. You know, the same one that predates Facebook, most of the social networks, and messaging apps.”

But I don’t. I just shake my head. And it can’t be all that bad after all. Some of my friends live interstate and overseas, and we still manage to meet in person when in each other’s respective places of residence, hassle free. All without the need to involve messaging apps, aside from some texts. If you’re an avid user of messaging apps — go for it — don’t let me dissuade you.

But if you want to reach me, you know where I’ll be.

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It is a mistake to think all mistakes have a silver lining

1 May 2024

Social media is awash with motivational quotes extolling the virtues of making mistakes. I probably glanced sideways at some quote or other on Instagram — like, five years ago — because now my search tab is full of the things.

Daily I’m reminded that experience is simply the name we give our mistakes, or remember that life’s greatest lessons are usually learned at the worst times and from the worst mistakes.

Mistakes and missteps are a part of life, but spend too much on social media, and anyone would think errors are roads paved with gold. After all, mistakes have the power to turn you into something better than you were before. That’s comforting.

Except it may not be the case. Janan Ganesh, writing for the Financial Times, says that while people can bounce back from some mistakes, others can have a profoundly negative impact:

A mistake, in the modern telling, is not a mistake but a chance to “grow”, to form “resilience”. It is a mere bridge towards ultimate success. And in most cases, quite so. But a person’s life at 40 isn’t the sum of most decisions. It is skewed by a disproportionately important few: sometimes professional, often romantic. Get these wrong, and the scope for retrieving the situation is, if not zero, then overblown by a culture that struggles to impart bad news.

We err, but we go on. Getting it wrong with the big calls in life doesn’t mean someone will be doomed to an existence of abject misery. There’s always a plan B. It may not be as alluring as plan A, but it might still be pretty good. As for the social media mistake-advocates, they’d serve more good if they instead advised people not to wallow in their errors.

Extraterrestrials may arrive in 500 years, but not in flying saucers

30 April 2024

In the late 1960’s, former United States President Jimmy Carter, reported seeing an Unidentified Flying Object (UFO). Today unexplained objects, or phenomena, seen in the skies, are referred to as Unidentified Anomalous Phenomenon (UAP). Carter, however, was not expecting to participate in any historic close encounter of the third kind:

While puzzled by the object and its origins, Carter himself later said that, while he had considered the object to be a UFO — on the grounds it was unexplained — his knowledge of physics had meant he had not believed himself to be witnessing an alien spacecraft.

Some people may be unhappy that Carter allowed physics to get in the way of a good story. Because wouldn’t it be great if we could whiz about the galaxy in a vessel the size of the average suburban house, which every other intelligence in the galactic neighbourhood seems capable of, except us.

House-size flying saucers defy the laws of physics, because, you know, their builders seemingly are able to defy the laws of physics. It would however be awesome to zap back and forth to say the nearest star system, Alpha Centauri, in a house-size vessel that could travel (presumably/somehow) faster than the speed of light. At least I’m not breaking the laws of dreaming there.

But if close-to-light-speed interstellar travel, together with the possibly of extraterrestrials visiting Earth (from the far side of the Milky Way, no less) intrigues you, read this Twitter/X post, by American physicist Casey Handmer. Visitors from civilisations, from maybe fifty thousand light years across the galaxy, may be mere centuries away from reaching our solar system:

Let’s say that any civilization that can figure out interstellar travel can develop from slow to 99% of the speed of light in 500 years, and they’re coming from the other side of the galaxy — 50,000 years ago. By the time the light of their first (presumably highly energetic, fireworksy) relativistic travel reaches us, they’re already 99% of the way here – just 500 years to roll out the welcome mat.

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Do not comment on another website, when you can write on your own

29 April 2024

The more things change, the more they stay the same, perhaps? Manuel Moreale writing the other week about blog post comments:

I’m not a fan of comments in general and I think commenting on something should be done in one of two ways: 1. Privately via email or via direct messaging. 2. Publicly by posting a reply on your own website.

Back in the day, when the first inceptions of disassociated came online in the late 90’s, these were just about the only options for communicating with a personal website owner. There were of course guestbooks, which, contrary to popular belief, are still alive and well. Maybe I’ll bring one back here.

But if you wanted to respond to something someone had written in their online journal, writing a post in reply, on your own website, was the way to go. Blog post comments were unheard of in the nineties, as indeed, for the most part, was the term blog. But posts-in-response were a great way to build rapport with other website owners, network, and even collaborate.

You never knew what might come of some of these ongoing reply-to-something-someone-had-written-on-their-personal-websites confabs.

For a group of mainly Sydney based web creatives, including me, Jen Leheny, and Justin Fox, (sorry, I can’t find websites for the others), the result was the formation of the Australian INfront. And for almost twenty years from 1999, INfront brought Australian web design front and centre globally.

Blog comments were also a great way to build rapport and network, but I almost think the case can be made that they spelt the end of the personal website. Now that readers of a website/blog could respond to a post in the same place, many people no longer needed their own website to do so.

The likes of Twitter, when it arrived, a microblogging platform, where users only needed to create an account to get posting, hastened the decline of the personal website. But, thankfully, nothing resulted, so far, in their extinction.

Post comments are not unheard of here, but I rarely enable them. And that’s because I’ve long believed the best way to comment on something you’ve seen here is to either contact me, or, preferably, write a post on your own website.

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Everyone has a book in them, but not every book has a reader

26 April 2024

Everyone has a book in them, or so they say. It’s a pithy turn of phrase, one that’s possibly inspired the writing of a billion plus manuscripts. Slightly less inspiring though, is the revelation that ninety-six percent of books sell less than one thousand copies.

Everyone has a book in them, but how many readers of that work might they have? I’m not saying you shouldn’t write the book you’ve always wanted to, after all, not everyone wants to see their work published. This in spite of the sometimes years of toil that might go into the writing.

For some people, I’m sure, writing a manuscript is an end in itself. But it’s interesting. I looked up the phrase everyone has a book in them to find out more about it. I hear the words frequently, and have uttered them a number of times myself, but I was curious to learn who coined the phrase.

As I discovered though, the actual quote is everyone has a book in them, but in most cases that’s where it should stay. So usually only part of the phrase is in common use. A little like Albert Einstein’s oft quoted words, imagination is more important than knowledge.

It seems everyone has a book in them, etc., is considered one of late British/American writer Christopher Hitchens’ witticisms, but there’s a bit more to the story. Now that we’ve cleared that up, back to the question at hand. If you have a book in you, should you write it?

I say of course you should. Why keep it yourself? Self-publish if need be. But you’ll need to temper your expectations in regards to how many people might buy it.

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What happens to American TikTok influencers if the app is banned?

26 April 2024

A few days ago the United States Congress passed a law stipulating that video-sharing social network TikTok either be sold by Chinese owned company ByteDance, or face being banned in America. It seems like drastic move, but American lawmakers have their reasons.

The proposal has been on the table for some time, and when I heard about it early last year, I wondered what might happen to the American TikTok influencers, many of whom make a living through their activities on the app. I guess we’re going to find out.

Apparently nearly half of the US population are TikTok members, and a reasonable number of them would be deriving some sort of income from it. But I doubt US TikTok influencers could launch a campaign to have the law overturned, by encouraging voter turnout for a particular political party.

The law had strong bi-partisan support from both the Democrat and Republican parties, so the outcome of upcoming elections in the US would probably make no difference. From the point of view (I should say POV) of American TikTok members who livelihoods depend on the app, I hope a buyer favourable to the US government comes along, if that means TikTok continues operating in America.

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